The period of Shraddha and the Navaratras and the fortnight preceding Diwali is considered a very bad period for the release of new films in terms of business. Traditionally, old hit films used to be re-released during this period in the hope that a good number of viewers would show up to keep the cinemas above the red zone.
The other alternative was to release dubbed films from the South. These films, which are as well or better than the Hindi films today, did not draw people at that time. They were called fillers, or alternatives to a cinema hall not screening any film at all. The show had to go on.
Of late, filmmakers have been challenging this age-old tradition, ignoring past records and releasing their films during this month. Not one or two, but starting from October 6 up till November 3, as many as 26 films will hit the cinemas.
The other alternative was to release dubbed films from the South. These films, which are as well or better than the Hindi films today, did not draw people at that time. They were called fillers, or alternatives to a cinema hall not screening any film at all. The show had to go on.
Of late, filmmakers have been challenging this age-old tradition, ignoring past records and releasing their films during this month. Not one or two, but starting from October 6 up till November 3, as many as 26 films will hit the cinemas.
- 10/29/2023
- by Agency News Desk
The period of Shraddha and the Navaratras and the fortnight preceding Diwali is considered a very bad period for the release of new films in terms of business. Traditionally, old hit films used to be re-released during this period in the hope that a good number of viewers would show up to keep the cinemas above the red zone.
The other alternative was to release dubbed films from the South. These films, which are as well or better than the Hindi films today, did not draw people at that time. They were called fillers, or alternatives to a cinema hall not screening any film at all. The show had to go on.
Of late, filmmakers have been challenging this age-old tradition, ignoring past records and releasing their films during this month. Not one or two, but starting from October 6 up till November 3, as many as 26 films will hit the cinemas.
The other alternative was to release dubbed films from the South. These films, which are as well or better than the Hindi films today, did not draw people at that time. They were called fillers, or alternatives to a cinema hall not screening any film at all. The show had to go on.
Of late, filmmakers have been challenging this age-old tradition, ignoring past records and releasing their films during this month. Not one or two, but starting from October 6 up till November 3, as many as 26 films will hit the cinemas.
- 10/29/2023
- by Agency News Desk
- GlamSham
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