Portal A just added an experienced decision maker to its executive team. The San Francisco studio has hired Evan Bregman, formerly of Electus, as its Head of Original Content. During his time at Electus, Bregman served as the Executive Director of Digital Media. In that role, he oversaw the creation and distribution of original programs across channels like Hungry and Loud (now known as WatchLOUD). Among the most significant series released under his watch were Total Slaughter and Detroit Rubber, a pair of collaborations with Eminem's Shady Films production company. At Portal A, Bregman will be tasked with the production of original series for both digital and traditional media platforms. Portal A works with a number of different brands and distributors, but its most viewed efforts have been created through its ongoing partnership with YouTube. It helmed the most recent YouTube Rewind video, which has scored more than 100 million views to date.
- 9/15/2014
- by Sam Gutelle
- Tubefilter.com
InterActiveCorp (Iac) claims some of online video's strongest platforms among its properties, and its latest move will bring two of those properties together. Iac has announced the launch of Electus Digital, a new studio that combines top comedy hub CollegeHumor with digital production company Electus. Electus Digital will be composed of eight different properties: Three websites, three YouTube channels, and two production companies. Included in that group are Loud and Hungry, the channels that have provided us with engaging web series such as Eminem's Detroit Rubber. CollegeHumor's presence will include the main site as well as Big Breakfast, a new production company composed of CollegeHumor's originals team that will create content across all of the Electus Digital destinations. All eight will aim to target the coveted 18-34 audience. “This configuration represents a combination of the best of creative execution and distribution on the digital landscape,” said Electus COO Drew Buckley.
- 1/27/2014
- by Sam Gutelle
- Tubefilter.com
Electus chairman Ben Silverman is partnering with Eminem’s production company Shady Films, which makes Shady Films an equity partner in the hip-hop oriented website WatchLOUD.com. Silverman made the announcement at TheGrill Media Leadership Conference in Beverly Hills on Tuesday, during a panel moderated by TheWrap‘s editor-in-chief Sharon Waxman. Also read: TheGrill: Online-Video-Giant Maker’s Chief – We’ll Be the Next Viacom The partnership will give WatchLOUD exclusive first-look rights at digital and television projects from Shady Films. Electus and Shady Films have collaborated in the past, on the original YouTube reality show “Detroit Rubber,” about Midwest sneaker shop Burn Rubber.
- 9/24/2013
- by Tim Kenneally
- The Wrap
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