Honda: Up
- Video
- 2017
- 1m
Up is a metaphorical film about the challenge that Honda faced, and embraced, in the creation of the all new Civic. We follow a young woman as she leaps from a ladder, the safe and predictab... Read allUp is a metaphorical film about the challenge that Honda faced, and embraced, in the creation of the all new Civic. We follow a young woman as she leaps from a ladder, the safe and predictable path, to climb a giant clay mountain made of Civic parts. She is finally rewarded as sh... Read allUp is a metaphorical film about the challenge that Honda faced, and embraced, in the creation of the all new Civic. We follow a young woman as she leaps from a ladder, the safe and predictable path, to climb a giant clay mountain made of Civic parts. She is finally rewarded as she reaches the top and sees the new car for the first time.