“Ten years ago, BTS wouldn’t have made it in the U.S.,” says Shin Cho. “Western audiences just weren’t ready. Now, people get it.”
Cho is the new head of K-pop for Warner Music Asia, where he leads strategy for the genre’s global growth. For Cho, who joined Warner Asia nine years ago and moved up the ranks from its marketing team into his new role last year, the popularity of K-pop is well-established — but its staying power will depend on how labels position artists beyond Asia.
Cho is the new head of K-pop for Warner Music Asia, where he leads strategy for the genre’s global growth. For Cho, who joined Warner Asia nine years ago and moved up the ranks from its marketing team into his new role last year, the popularity of K-pop is well-established — but its staying power will depend on how labels position artists beyond Asia.
- 10/29/2020
- by Tim Chan
- Rollingstone.com
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