Reference is made to Jim Jones and purple Kool-Aid. Jim Jones, a California cult leader, set up an enclave of his followers in Guyana in the 1970s. The 'People's Temple' was an apocalyptic cult that demanded absolute obedience to the paranoid Jones. On November 18, 1978 Jones declared the end times had come. His armed guards forced everyone at the endclave to drink cyanide laced grape Flavor Aid. Over 900 people died, a third of them children.