The man behind Dick Smith’s “censored” Australia Day ad has admitted that its so-called ban was a stunt designed to generate media coverage.
The ad for Dick Smiths Foods was created by producer and comedian Dan Ilic. It generated extensive media coverage after Smith complained that the innuendo-laden ad had been denied a early evening time slot.
Interviewed on Nine News’ new 9StreamLive online news show, Ilic – who also appears on Ten’s Can Of Worms – revealed that a G-rated version of the ad was approved for the timeslot, but the racier version was not.
Ilic said: “We kind of pretended that it wasn’t a laughing matter for a couple of days to spark media interest. Luckily the media bought it.
“Dick called me from China and said ‘This is great, Dan. Our PG ad has been banned. We’ll tell everyone that we can’t run the PG ad in the timeslot.
The ad for Dick Smiths Foods was created by producer and comedian Dan Ilic. It generated extensive media coverage after Smith complained that the innuendo-laden ad had been denied a early evening time slot.
Interviewed on Nine News’ new 9StreamLive online news show, Ilic – who also appears on Ten’s Can Of Worms – revealed that a G-rated version of the ad was approved for the timeslot, but the racier version was not.
Ilic said: “We kind of pretended that it wasn’t a laughing matter for a couple of days to spark media interest. Luckily the media bought it.
“Dick called me from China and said ‘This is great, Dan. Our PG ad has been banned. We’ll tell everyone that we can’t run the PG ad in the timeslot.
- 2/3/2013
- by mumbrella
- Encore Magazine
I always thought that being a footballer must be one of the worst jobs in the world. Having thousands of people watching you up close and howling at your every error.
If I tried to cope with that in my day job, my spelling would be even worse than it is already.
But being a TV programmer must be worse.
There aren’t many gigs where millions of people judge your work every single day.
Every morning at 8.30am, the ratings come through – and we all find out if they are dunces or geniuses.
Right now, it’s the turn of Ten’s David Mott in the firing line. This year, he took a chance on several new pieces of Australian-made programming and so far most of them have not fired.
Which leaves the network struggling for audience share and facing dreadful headlines.
I’m part of that problem, by the way.
If I tried to cope with that in my day job, my spelling would be even worse than it is already.
But being a TV programmer must be worse.
There aren’t many gigs where millions of people judge your work every single day.
Every morning at 8.30am, the ratings come through – and we all find out if they are dunces or geniuses.
Right now, it’s the turn of Ten’s David Mott in the firing line. This year, he took a chance on several new pieces of Australian-made programming and so far most of them have not fired.
Which leaves the network struggling for audience share and facing dreadful headlines.
I’m part of that problem, by the way.
- 8/21/2012
- by mumbrella
- Encore Magazine
Ten has ripped up its TV schedule for next week in a last minute move to cope with the desperately poor ratings of its reality contest Everybody Dance Now.
Sunday’s episode of the Sarah Murdoch-fronted show has been cut from 90 minutes to an hour.
Monday’s episode of the FremantleMedia-produced show has been dropped altogether.
The last minute switch comes after the show rated a metro audience of just 598,00 for its first episode before falling to 304,000 and 324,000 – remarkably low numbers for a primetime network show.
The changes have reverberations through Ten’s schedule.
The premiere of Don’t Tell The Bride, fronted by Kate Richie, has been brought forward from Tuesday to Monday to fill the hole left by Everybody Dance Now.
The premiere of the new series of Can Of Worms hosted by Chrissie Swan remains at 8.30pm on Monday.
The Shire, which was shunted from Mondays...
Sunday’s episode of the Sarah Murdoch-fronted show has been cut from 90 minutes to an hour.
Monday’s episode of the FremantleMedia-produced show has been dropped altogether.
The last minute switch comes after the show rated a metro audience of just 598,00 for its first episode before falling to 304,000 and 324,000 – remarkably low numbers for a primetime network show.
The changes have reverberations through Ten’s schedule.
The premiere of Don’t Tell The Bride, fronted by Kate Richie, has been brought forward from Tuesday to Monday to fill the hole left by Everybody Dance Now.
The premiere of the new series of Can Of Worms hosted by Chrissie Swan remains at 8.30pm on Monday.
The Shire, which was shunted from Mondays...
- 8/16/2012
- by mumbrella
- Encore Magazine
Ian Dicko Dickson has sacked himself from the role of host on Can of Worms.
The presenter, creator and co-executive producer with Andrew Denton for Zapruder’s Other Films said in a statement: “I do of course thank myself for the efforts I have made in series one and indeed I wish me all the best in my future endeavours. I also feel certain that in this small but intriguing industry we work in, our paths will surely cross again. Farewell and adieu Silver Fox, It’s been swell, but alas, it has gone down.”
Network Ten has green lit a season two of the show that “got Australia talking” on the topics of euthanasia, swearing immigration and sex.
However, Dickson said, in an effort to push the show further, he would step down from the hosting position to get the show ‘a better host’.
“I’ve enjoyed sitting in...
The presenter, creator and co-executive producer with Andrew Denton for Zapruder’s Other Films said in a statement: “I do of course thank myself for the efforts I have made in series one and indeed I wish me all the best in my future endeavours. I also feel certain that in this small but intriguing industry we work in, our paths will surely cross again. Farewell and adieu Silver Fox, It’s been swell, but alas, it has gone down.”
Network Ten has green lit a season two of the show that “got Australia talking” on the topics of euthanasia, swearing immigration and sex.
However, Dickson said, in an effort to push the show further, he would step down from the hosting position to get the show ‘a better host’.
“I’ve enjoyed sitting in...
- 12/20/2011
- by Colin Delaney
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.