- Raised in an atheist household, a young man falls in love with the daughter of his father's arch-rival, a devout Hindu leader.
- Viplav (Vijay Deverakonda) is an employee in BSNL and the son of atheist, Lenin Sathyam. Vexed with being in the same city since his birth, he takes a transfer to Kashmir, so that he can enjoy the peace and nature. After arriving in Kashmir, he notices that the reality is quite different from his expectations, as there is a war going on between both sides of the line of control and a curfew being placed every other day, stopping his access to stores and restaurants. He meets up with his colleague, Pitobash (Vennela Kishore), with whom he also shares a room. Unable to bear living in the present conditions of Kashmir, he urges his superior, Zoya (Rohini), to transfer him again to Hyderabad.
That is when he chances upon Aradhya "Aara" Begum (Samantha) and immediately falls in love with her. She is there with her friend Deepu (Sharanya Pradeep) to visit the Mamaleshwar Temple, so that her grandmother's (Lakshmi) knee pain can be healed. Aara and Deepu are part of a software engineering group, who has come to vacation in Kashmir. Aara's boss insists that she works on vacation as well. But she goes with Deepu to visit the temple. When followed by Viplav, her friend gives him a false story that they are from Pakistan and are there to find Aara's younger brother, Feroz, who was lost in the ensuing conflicts between the two nations. Being honest and helpful in nature, Viplav tries to help Aara find Feroz. But Aara is mistaken for an Indian agent, and pursued by a group of Kashmiri Muslims, who try to attack them. Viplav saves Aara and Deepu from their attackers. Escaping their attackers, Viplav takes the girls to the Mamaleshwar temple. Viplav invites the girls to stay with him at the exchange for the night and they accept as they fear more attacks from locals.
Viplav tries to help Aara by finding all boys named Feroz in the nearby villages and bringing them to Aara. Viplav expands his search looks for Feroz far and wide in Kashmir. Aara eventually falls in love with Viplav as well, but she leaves without telling Viplav. She leaves a message that she found Feroz and is going back to Pakistan. Viplav catches up to her at the railway station at a train going to Pune, where he comes to know her true identity, Chadarangam Aaradhya who is from Pune. Both confess their love for each other, and they also come to know that their fathers are bitter rivals.
Viplav's father, Sathyam (Sachin Khedekar), is an atheist and Aaradhya's father, Srinivasa Rao (Murali Sharma), is a spiritual personality in Kakinada, coming from an orthodox and conservative Brahmin household; both of them had a verbal sparring when they were asked to be chief guests for a live television debate. Rajalakshmi (Saranya Ponvannan) is Viplav's mother and is a deeply religious woman. They try to get their parents to meet each other in the Hyderabad Metro. Sathyam is receptive to Viplav's wish to marry Aradhya, however, Srinivasa Rao is skeptical, as the pair's horoscopes do not really match and foresee hardships if they marry. Hence, Viplav and Aaradhya get married against their parent's wishes even though Srinivasa Rao predicts that they will not be able to live happily and will not have children until both Viplav and Sathyam do a Havan, together. The pair moves into an apartment and their married life slowly starts to come together. Both become good friends with Viplav's boss, Zoya, and her husband, Thomas (Jayaram). One year later, Aaradhya becomes pregnant. When she and Viplav visit the hospital, they are both informed that she has suffered a miscarriage.
Soon, they start facing problems in their marriage, with insecurity, jealousy, and behavioral problems cropping up. Aara feels that she left everything behind for Viplav and now he is not being supportive for her as he should be. Viplav undergoes fertility tests when Aara insists. Aara invites Viplav to her office party where Viplav feels that Aara is flirting with her client and then her boss insults him when Viplav tries to drink expensive whiskey. Viplav embarrasses Aara when he gets drunk and sings a song at the office party. Aara wants Viplav to ask his dad to conduct the Havan, but Viplav flatly refuses.
One day, Zoya and Thomas invite them to their daughter's birthday, where they come to know that she is no more, as she was a premature baby and was not able to survive for long. Zoya explains to the two that during her difficult times, Thomas has always been with her, and advises the two to be with each other during their difficult times as well. The following morning, Aaradhya decides to go back to her father's house in Kakinada, as Viplav told her to leave him in a fit of rage, a few days ago. Viplav becomes disheartened and understands that he cannot live without her. He goes to her house, but is denied to meet her. He decides to do the Havan that Srinivasa Rao recommended him to do and goes back to his father's house to requesting them to join him. His father, though sympathetic to his situation, turns him down, as it goes against his views.
On the day of the Havan, Sathyam suddenly enters the temple and says that he is ready to do any Havan with him, as he has realized that he loves her dearly and cannot see him becoming sad, with his views being secondary to his son's well-being. When the Havan is about to be finished, it starts raining hard, and it is forced to come to a halt. Despite that, Sathyam tells Srinivasa Rao that he will not leave the temple until he finishes the Havan with Viplav, whatever happens. Srinivasa Rao replies that it is not necessary anymore, as he has realized that in order to prove their points, both of them have forgotten their humanity as fathers, saying that even if it would not have rained, he would have personally stopped the Havan. He says that he is happy that Viplav truly loves Aaradhya, and that is enough for him. Viplav and Aaradhya reconcile with the blessings of their parents.
In the post-credits scene, it is shown that both of them have been blessed with a baby daughter, choosing to name her as "Kushi".
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