The launch of the Ghost model in the royal line of Rolls-Royce cars had two significant outcomes. First, it entailed that people who aspired to own a Rolls-Royce could afford the car at an earlier age. Second, sales of the more obtainable Ghost significantly supported the company's financial position and breathed new life into the brand. A younger brother, born into an authoritative household, compelled the serious family to find joy in laughter and play. Ghost is a youthful energy, a desire to risk, a restless character and passion.
—Alexander N