In the niche world of comedy touring, Mike Berkowitz has always been “the guy.” Over his 21-year career, the agent has been a go-to dealmaker in the live entertainment space, diversifying the income of star clients and launching digital crossovers.
Berkowitz, who co-heads WME’s comedy group, first distinguished himself by tapping into the lucrative college market. He also blazed a trail for new acts to reach stadium-level stardom in a landscape where only the likes of Eddie Murphy and George Carlin once played.
The sector has exploded in the past decade, and Berkowitz has been at the forefront. In 2022, he booked and shepherded production on Bill Burr’s 31 million-grossing tour, as well as Kevin Hart and Chris Rock’s co-headlining shows. He sent out John Mulaney (50.2 million) and Amy Schumer (9 mil- lion), the latter for her first tour in five years. Next, he’ll map out dates for Ramy Youssef,...
Berkowitz, who co-heads WME’s comedy group, first distinguished himself by tapping into the lucrative college market. He also blazed a trail for new acts to reach stadium-level stardom in a landscape where only the likes of Eddie Murphy and George Carlin once played.
The sector has exploded in the past decade, and Berkowitz has been at the forefront. In 2022, he booked and shepherded production on Bill Burr’s 31 million-grossing tour, as well as Kevin Hart and Chris Rock’s co-headlining shows. He sent out John Mulaney (50.2 million) and Amy Schumer (9 mil- lion), the latter for her first tour in five years. Next, he’ll map out dates for Ramy Youssef,...
- 2/2/2023
- by Matt Donnelly
- Variety Film + TV
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