Global, the UK’s largest radio and outdoor media company, has signed an exclusive platform distribution and ad sales deal with iHeartMedia, the No. 1 audio company in the United States.
Under the exclusive deal, Global and iHeartMedia will license, distribute and represent each other’s chart-topping podcast portfolios.
In the UK iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac, will be available on Global Player and via Dax, Global’s market leading digital advertising exchange. iHeartPodcasts adds millions of downloads to Global Player and the Dax network.
iHeartPodcasts publishes more than 800 podcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between including ‘On Purpose with Jay Shetty,’ the hit health and wellness podcast from the British former-monk-turned-author and motivational speaker, which explores topics related to mindfulness and mental health with high-profile guests including Drew Barrymore,...
Under the exclusive deal, Global and iHeartMedia will license, distribute and represent each other’s chart-topping podcast portfolios.
In the UK iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac, will be available on Global Player and via Dax, Global’s market leading digital advertising exchange. iHeartPodcasts adds millions of downloads to Global Player and the Dax network.
iHeartPodcasts publishes more than 800 podcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between including ‘On Purpose with Jay Shetty,’ the hit health and wellness podcast from the British former-monk-turned-author and motivational speaker, which explores topics related to mindfulness and mental health with high-profile guests including Drew Barrymore,...
- 11/15/2023
- Podnews.net
iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. iHeartMedia is the first to go live with Sounder’s AI and Machine Learning (Ml) technology, giving brands episode-specific safety assurance, a level of precision previously unavailable in podcast inventory, at scale.
With the rapidly growing podcast advertising market expected to surpass $3 billion in 2023, there has never been a greater time to prioritize brand safety. Sounder is the first to help advertisers deem if a podcast episode is brand safe before an ad runs, enabling advertisers to plan and execute campaigns with confidence.
“Audio had been without a truly operative brand safety tool that gave advertisers the ability to run without risk at a national scale. The process was labor intensive,...
With the rapidly growing podcast advertising market expected to surpass $3 billion in 2023, there has never been a greater time to prioritize brand safety. Sounder is the first to help advertisers deem if a podcast episode is brand safe before an ad runs, enabling advertisers to plan and execute campaigns with confidence.
“Audio had been without a truly operative brand safety tool that gave advertisers the ability to run without risk at a national scale. The process was labor intensive,...
- 2/28/2023
- Podnews.net
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