Dr Gerhard Fritsch, marketing head at SPAR Austria, said: "We are delighted that Pierce has decided to continue his partnership with us. He is one of a few true gentlemen actors and embodies style, class and luxury, the same values that SPAR Premium stands for. The Hollywood star is a fan of SPAR Premium and is 100% convinced of its quality." He concluded: "The fact that a movie star like Pierce has chosen to extend his long-term partnership with SPAR is proof of a good and solid relationship."
This advert was ''filmed just a few miles down the road from [Pierce] Brosnan's house in Marina del Rey in Los Angeles'' according to the MI6 website.