Olga Kurylenko, who played Camille Montes in 'Quantum of Solace', said of the Heineken TV tie-in commercial in which she stars: "I am delighted to support Heineken's global 'Quantum of Solace' marketing campaign. Heineken has done a great job in making James Bond, Camille and the world of Bond connect with their iconic international brand."
'Quantum of Solace' (2008) was the fifth consecutive James Bond movie to have an associated Heineken television tie-in commercial which was entitled "Enter the World of Bond" (2008).
The Heineken television commercial tie-in with 'Quantum of Solace' (2008) featured actual movie sets and scenes from the film and this included footage of Daniel Craig as James Bond.
Melinda Eskell, Manager Heineken Brand Communication, said: "We worked in close partnership with EON [Productions] and Columbia Pictures to ensure the global campaign remained authentic to the film and the James Bond franchise. The involvement of Olga Kurylenko combined with the use of other authentic Bond assets provides Heineken the unique opportunity to allow our consumers worldwide to experience the world of Bond".
The first James Bond Heineken television tie-in commercial featuring actor Daniel Craig, a tie-in with 'Quantum of Solace' (2008), was called "Enter the World of Bond" (2008). This would later be followed by Heinken Bond TV advertisements for 'Skyfall' (2012) - "Crack the Case", 'Spectre' (2015) - "The Chase", and 'No Time to Die' (2020) - "Daniel Craig vs James Bond".