Shake it off, ABC: While Sunday’s American Music Awards (AMAs) set a new record low in the key ratings demo, the annual special avoided its smallest-ever overall TV audience. That, despite featuring even more Taylor Swift than last year.
The 2019 AMAs posted a 1.7 rating/7 share among adults 18-49, down a bit from last year’s 1.8 rating — the awards show’s previous record low. Last night’s celebration of pop music drew 6.733 million total viewers, up 2% from the prior year’s 6.585 million.
Unfortunately for Swift and all the night’s other honorees, Sunday was again dominated by football. That’s just how it goes.
Also Read: American Music Awards 2019: The Complete Winners List
NBC was first in ratings with a 4.2 rating/18 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 15 million, according to preliminary numbers. Those numbers were the Nielsen averages from NBC’s 90-minute pregame show,...
The 2019 AMAs posted a 1.7 rating/7 share among adults 18-49, down a bit from last year’s 1.8 rating — the awards show’s previous record low. Last night’s celebration of pop music drew 6.733 million total viewers, up 2% from the prior year’s 6.585 million.
Unfortunately for Swift and all the night’s other honorees, Sunday was again dominated by football. That’s just how it goes.
Also Read: American Music Awards 2019: The Complete Winners List
NBC was first in ratings with a 4.2 rating/18 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 15 million, according to preliminary numbers. Those numbers were the Nielsen averages from NBC’s 90-minute pregame show,...
- 11/25/2019
- by Tony Maglio
- The Wrap
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