Crown Media Family Networks said it has wrapped up its 2019-20 upfront ad sales, locking in double-digit gains for both price and volume.
The company’s twin networks, the Hallmark Channel and Hallmark Movies & Mysteries, have bucked the broader trend of cratering ratings. With its wholesome, stars-of-a-certain-age-studded programming lineup and events like “Countdown to Christmas,” which will mark its 10th anniversary this fall, Hallmark has proven to be a draw for viewers and, therefore, advertisers. Demand was particularly strong in the retail and telecom categories.
Hallmark recently renewed one of its mainstays, When Calls the Heart, for a seventh season despite the controversy swirling around one of its stars, Lori Laughlin, who was implicated in the college cheating scandal. The network wrote Laughlin out of the show and severed all ties with her.
The fourth quarter, with holiday programming and advertising, is always a potent one for Hallmark. The...
The company’s twin networks, the Hallmark Channel and Hallmark Movies & Mysteries, have bucked the broader trend of cratering ratings. With its wholesome, stars-of-a-certain-age-studded programming lineup and events like “Countdown to Christmas,” which will mark its 10th anniversary this fall, Hallmark has proven to be a draw for viewers and, therefore, advertisers. Demand was particularly strong in the retail and telecom categories.
Hallmark recently renewed one of its mainstays, When Calls the Heart, for a seventh season despite the controversy swirling around one of its stars, Lori Laughlin, who was implicated in the college cheating scandal. The network wrote Laughlin out of the show and severed all ties with her.
The fourth quarter, with holiday programming and advertising, is always a potent one for Hallmark. The...
- 6/24/2019
- by Dade Hayes
- Deadline Film + TV
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