Fox wants you to stay home the day after the Super Bowl. As part of its marketing strategy for the big game, the network has launched a new on-air campaign touting “Super Monday” — a day that everyone should take off and catch up on TV.
The tongue-in-cheek “Super Monday” campaign kicks off with a special promo during the Nfc divisional playoff game between Seattle and Green Bay this Sunday. More “Super Monday” spots will appear on Jan. 19, during Fox’s coverage of the Nfc championship game, during the Super Bowl on Feb. 2, and throughout its “Super Monday” primetime lineup on Feb. 3.
The promos star Finesse Mitchell as “The Mayor of Monday” and Paul Lieberstein as an dour employee, pooh-poohing the idea (a bit eminiscent of his role as Hr rep Toby in “The Office”). In the spots, Mitchell’s “mayor” enthusiastically pitches the idea of taking the day after the Super Bowl off,...
The tongue-in-cheek “Super Monday” campaign kicks off with a special promo during the Nfc divisional playoff game between Seattle and Green Bay this Sunday. More “Super Monday” spots will appear on Jan. 19, during Fox’s coverage of the Nfc championship game, during the Super Bowl on Feb. 2, and throughout its “Super Monday” primetime lineup on Feb. 3.
The promos star Finesse Mitchell as “The Mayor of Monday” and Paul Lieberstein as an dour employee, pooh-poohing the idea (a bit eminiscent of his role as Hr rep Toby in “The Office”). In the spots, Mitchell’s “mayor” enthusiastically pitches the idea of taking the day after the Super Bowl off,...
- 1/12/2020
- by Michael Schneider
- Variety Film + TV
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