British broadcast network UKTV claimed a 4% rise in viewing last year, fueled by a spate of original programming and rapid growth for its on-demand service UKTV Play.
The 4% figure refers to an increase in “Share of Commercial Impacts,” a metric broadcasters employ to quantify viewing in the digital era for their advertisers, where one “impact” is one advert viewed by one person once.
UKTV’s slate of originals accounted for seven of its top 10 shows last year. On-demand service UKTV Play was the broadcaster’s fastest-growing brand, with year-on-year views up 43%, and more than three million users registered by year’s end. The company also expanded commercial revenue opportunities with UKTV Ventures, a multi-million-pound airtime for equity investment fund, which reached its first full year of operations in 2019.
The UKTV channels group was originally a joint venture between Scripps and BBC Studios, the British pubcaster’s commercial arm. After Discovery...
The 4% figure refers to an increase in “Share of Commercial Impacts,” a metric broadcasters employ to quantify viewing in the digital era for their advertisers, where one “impact” is one advert viewed by one person once.
UKTV’s slate of originals accounted for seven of its top 10 shows last year. On-demand service UKTV Play was the broadcaster’s fastest-growing brand, with year-on-year views up 43%, and more than three million users registered by year’s end. The company also expanded commercial revenue opportunities with UKTV Ventures, a multi-million-pound airtime for equity investment fund, which reached its first full year of operations in 2019.
The UKTV channels group was originally a joint venture between Scripps and BBC Studios, the British pubcaster’s commercial arm. After Discovery...
- 1/21/2020
- by Christopher Vourlias
- Variety Film + TV
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