Amos Borden: It's simple enough.
Michael Steadman: Well, Mr. Borden, it's not the work. It's... I mean, if I do this, then it changes everything. It throws everything off. It ruins the speech. You see, it...
Amos Borden: Michael, it's a commercial, not a soliloquy. Make the changes.
Michael Steadman: You're knuckling under the client.
Amos Borden: That's correct.
Michael Steadman: You know, Mr. Borden, I don't know if I can do this. This is...
Amos Borden: You can.
Michael Steadman: Well, I'm not gonna do it.
Amos Borden: Do what?
Michael Steadman: The changes are stupid, okay? They make the agency look bad. They make me look bad, and I refuse to do it.
Amos Borden: You know, taking an artistic stand on a quarter-page newspaper ad and jeopardizing your job to do it doesn't seem like a terribly smart move, does it? Now, save your quixotic impulses for your fiction. Do the job you're paid to do.