Think you can spot a Hollywood hit? Or a flop? Well, you'll soon be able to back your judgment with a punt on the film industry's new stock exchange.
I made nearly $100 this week betting that The Girl with the Dragon Tattoo will take rather more than $5m at the Us box office over the next few weeks. And I'm doing pretty well from my punt that Chloe, an erotic thriller starring Julianne Moore, will bomb when it opens across America this weekend. But no one seems to agree with me that Ca$h, a psychological thriller about a couple facing foreclosure on their Chicago home, starring Sean Bean, could be a surprise hit.
Welcome to the new Hollywood Stock Exchange, where moviegoers can make (and lose) money from placing bets on a film's potential success. And this isn't some two-bit internet betting outfit. Behind the launch is Cantor Fitzgerald,...
I made nearly $100 this week betting that The Girl with the Dragon Tattoo will take rather more than $5m at the Us box office over the next few weeks. And I'm doing pretty well from my punt that Chloe, an erotic thriller starring Julianne Moore, will bomb when it opens across America this weekend. But no one seems to agree with me that Ca$h, a psychological thriller about a couple facing foreclosure on their Chicago home, starring Sean Bean, could be a surprise hit.
Welcome to the new Hollywood Stock Exchange, where moviegoers can make (and lose) money from placing bets on a film's potential success. And this isn't some two-bit internet betting outfit. Behind the launch is Cantor Fitzgerald,...
- 3/27/2010
- by Patrick Collinson
- The Guardian - Film News
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