Invasion of the Beer People
- 1995
- 48m
As a promotion of their new "ice beer" Molson sponsored a promotional event, the "Polar Beach Party", on the shore of the Arctic Ocean. 500 contest winners, across North America, would be Mo... Read allAs a promotion of their new "ice beer" Molson sponsored a promotional event, the "Polar Beach Party", on the shore of the Arctic Ocean. 500 contest winners, across North America, would be Molson's guests for a private rock concert featuring free beer, and a lineup of big rock ban... Read allAs a promotion of their new "ice beer" Molson sponsored a promotional event, the "Polar Beach Party", on the shore of the Arctic Ocean. 500 contest winners, across North America, would be Molson's guests for a private rock concert featuring free beer, and a lineup of big rock bands. The combined visitors, gate-crashers, bands, roadies and Molson hosts were comparable ... Read all