2002
Toma Libre was an "anti format" that aired nationwide on Mexico's channel five from 2000 to 2003, sponsored by Tequila José Cuervo, who paid Televisa to develop it. François Bouyra (then Marketing director of Cuervo in México), asked the executives of the network: "I want a show that will be controversial, I want everybody in high school and college to say this is hot, polemic stuff."
The show was designed by Creative Director Alejandro Valdés with the help of writer Eduardo Cisneros and was produced by Miguel Ángel Fox, it originally was hosted by Rafael Igartúa, Joan Dib and Facundo Esteban ("aceituna") Gómez Bruera, but the ratings were poor and a second version was soon released (Igartúa and Dib were replaced by Diego Berruecos, who had previously co hosted with Gómez a cable show).
This program had a very dark and scatological sense of humor, it originally got really bad press, but teens and your adults loved it.
The show had segments like "How to make the world a better place" (which was actually pieces of advice on how to make everyone else's lives miserable), "Old things, new uses" (in which garbage items were recycled; for instance an old condom would be used as a mayonnaise container) and "Niño bueno, niño malo" (a series of aggressive non sequituurs that challenged everything that was socially acceptable).
A third incarnation of the show was a completely new format that changed every week (a black and white Lucha Libre film parody, for instance), but what made it really get its highest ratings was the time when the show went outside: street pranks, social experiments, etc.)
The show was highly influential on Mexico's first generation of Youtubers who, admitedly, were inspired to create their own shows on the internet after growing up watching this classic of Mexican TV.