Both Sally Ann Howes and Edward Villella had previously played their roles in the 1963 Broadway revival of "Brigadoon".
The original Broadway production of "Brigadoon" opened at the Ziegfeld Theater on March 13, 1947 and ran for 581 performances.
Robert Goulet and Norman Rosemont formed the production company, titled ROGO, to produce television entertainment musicals, in 1966, 1967, 1968, as yearly staged musical-production specials. ROGO was formed to produce television musical specials for the ABC-TV's Saturday night prime-time network programming, which "bumped" weekly anchors, at the 8:00-10;00 p.m., the seasonal scheduled network-programming. The normal Saturday prime-time scheduled anchors were "The Lawrence Welk Show" - a 60 minute variety musical program - and the Nick Vanoff and Bill Harbach produced "The Hollywood Palace," a 60 minute variety hour. ROGO was sponsored by the Armstrong Flooring and Ceilings advertising division, "The Armstrong Circle Theatre" - which had been a staple for prime-time television specials for the networks of CBS-TV and NBC-TV. During the 1966-1967 season, ABC-TV had embarked upon transitioning from their "Black & White" broadcast transmission - to a "Video-Color" - programming. broadcast format, causing CBS-TV to follow the ABC network package for a full COLOR transmission. The first Lerner and Lowe Broadway musical, "Brigadoon" - was the first Special, which was broadcast the week after ABC's 'the Bat Man' star Adam West, hosting his first "The Hollywood Palace," featuring Roy Rogers and Dale Evans - followed, the next week, with host Phyllis Diller's "The Hollywood Palace."
Early in Norman Rosemont's theatrical career, Norman Rosemont served as the Vice President and General Manager of Lerner's and Lowe's production company, established by lyricist Alan Jay Lerner and composer Fritz Lowe; the creative team behind "Brigadoon," "My Fair Lady," "Gigi," and "Camelot." Rosemont was Executive Producer on a 1962 TV Special, "The Broadway of Lerner and Lowe," directed by Norman Jewison, and featuring Julie Andrews, Richard Burton, Maurice Chevalier, and Robert Goulet.
The ABC West Coast-Network studio facilities had only two studio-stages converted to Video-Color camera equipment, with Ampex recording 3/4" video-tape and electronic-computer-editing machine-programming. ABC's "The Lawrence Welk" stage 6, located in the network's Hollywood at Prospect and Talmadge studio main lot. The remote stage, "The Hollywood Palace" - which had replaced the "Jerry Lewis Saturday Night" show's renovated studio in 1964, located in the center of Hollywood, at 1926 North Vine Street. ROGO staged and recorded "Brigadoon" as a 90 minute color-special at the cross-town "CBS Television (video) City" studio facility, located in the Los Angeles Fairfax area, at Beverly and Fairfax Boulevards. The technical CBS-Color Division previously (1966) had replaced their technically flawed color cameras with the Norwegian video-color cameras, identical to what ABC had employed in their transition to color-video. In the race to broadcast as full color programming, RCA-NBC Burbank had updated all of their color cameras with their latest RCA color-video cameras.