The Baftas and Oscars begin with a DVD being sent out to thousands of members of the industry bodies. It's a vital part of marketing – but it's also blamed for the exponential rise of piracy
You want a Bafta award, but your film isn't out yet – or worse, it may have been and gone, or be a tiny release art film. How do you make the required impact? For more than a decade, in the scramble for awards votes, one particular weapon has proved of enduring effectiveness: the DVD screener.
Every year, in October and November, every voting member of the British Academy of Film and Television Arts (Bafta) will take regular delivery of packages of shiny new DVDs, all marked "For your consideration" and accompanied by dire warnings of the legal penalties that will follow should anyone succumb to the temptation to upload them to the internet. (Several even...
You want a Bafta award, but your film isn't out yet – or worse, it may have been and gone, or be a tiny release art film. How do you make the required impact? For more than a decade, in the scramble for awards votes, one particular weapon has proved of enduring effectiveness: the DVD screener.
Every year, in October and November, every voting member of the British Academy of Film and Television Arts (Bafta) will take regular delivery of packages of shiny new DVDs, all marked "For your consideration" and accompanied by dire warnings of the legal penalties that will follow should anyone succumb to the temptation to upload them to the internet. (Several even...
- 2/9/2012
- by Andrew Pulver
- The Guardian - Film News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.