<< continued from "Weekend Report: 'Act of Valor' Gets Seal of Approval"Putting this as nicely as possible, Wanderlust did not have a very good opening. The Judd Apatow production earned just $6.5 million, which is one of his worst debuts ever (at least it was better than Walk Hard: The Dewey Cox Story, but not by much). It was also one of Jennifer Aniston's lowest openings, somehow finishing behind recent bombs The Switch ($8.4 million) and Love Happens ($8.1 million). It doesn't look great on Paul Rudd's track record either, though he has a much smaller sample size of leading roles. For whatever reason, it never seemed like Universal really got behind the movie. With no trailer or poster out a month ahead of a planned October release, Universal bumped the movie back to its February release date. From there, the marketing campaign never really came together, perhaps because...
- 2/26/2012
- by Ray Subers <mail@boxofficemojo.com>
- Box Office Mojo
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