- Shirley's A Little Swiss Miss In The Loveliest Story of Her Career !
- The story loved by millions the whole world over...NOW A PICTURE TO HOLD FOREVER IN YOUR HEART! (original print ad)
- THE STORY LOVED BY MILLIONS THE WHOLE WORLD OVER...NOW A PICTURE WE KNOW YOU'LL NEVER FORGET! (Print Ad-Askov American, ((Askov, Minn.)) 4 November 1937)
- A greater Shirley than you have ever known...A story that has enthralled millions the world over...A cast that brings these colorful Alpine folk to laughing, loving life...Entertainment in the "big-picture" tradition of "Wee Willie Winkie"! (Print Ad-Plattsburgh Daily Republican, ((Plattsburgh, NY)) 23 October 1937)
- THE PICTURE YOU WANTED HER TO MAKE! (Print Ad-Ottawa Evening Citizen, ((Ottawa, PO)) 24 December 1937)
- The story that was held until she was old enough. She brings joy to the heart that held only hatred. A twinkle to the eyes that held only tears- SHIRLEY TEMPLE in "HEIDI" (Print Ad-Woodville Republican, ((Woodville, Miss.)) 5 March 1938)
- A SHIRLEY MORE GLORIOUS THAN YOU HAVE EVER KNOWN...in the picture all of you wanted her to make! (Print Ad-Franklin News-Post, ((Rocky Mount, Va.)) 5 November 1937)
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