The rooster is based on crooner Bing Crosby, and like Der Bingle, he has an army of adoring female fans as well as jealous rivals.
At the time of this short, cartoons were shown as part of a movie performance, which usually included a travel short and a newsreel before the actual film. The careful attention to detail (the shiny new car, for example) and the adult humor(the cabaret singer, the hen's first real taste of alcohol) would have been appreciated by audiences of this era.
Poultry Broadcasting Company (PBC) is a spoof on NBC.