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Throughout summer it has been difficult to ignore the recent Chinoiserie trend in stores and magazines, kick-started by the opulent Louis Vuitton show in Paris and merged effortlessly into autumn by Paul Smith. Cheongsam collars and qipao slits aside, this new-found interest in the East may have been partly triggered by China’s growing appetite for high-end goods, which despite recent economic setbacks, has left Western luxury brands competing for a share of this very sizable market.
This obsession with the ‘Orient’ has also seen a proliferation of Asian models on catwalks and throughout editorial spreads, which has courted controversy for some publications and raises all manner of questions regarding ethnicity and standards of beauty. Whilst researching this trend it becomes impossible not to contemplate the...
Throughout summer it has been difficult to ignore the recent Chinoiserie trend in stores and magazines, kick-started by the opulent Louis Vuitton show in Paris and merged effortlessly into autumn by Paul Smith. Cheongsam collars and qipao slits aside, this new-found interest in the East may have been partly triggered by China’s growing appetite for high-end goods, which despite recent economic setbacks, has left Western luxury brands competing for a share of this very sizable market.
This obsession with the ‘Orient’ has also seen a proliferation of Asian models on catwalks and throughout editorial spreads, which has courted controversy for some publications and raises all manner of questions regarding ethnicity and standards of beauty. Whilst researching this trend it becomes impossible not to contemplate the...
- 10/18/2011
- by Contributor
- Clothes on Film
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