French multiplex company Cgr Cinemas has selected the Regal La Live as the first U.S. theater to use its Immersive Cinema Experience technology.
The Ice format will be unveiled in the fall at the downtown location in a partnership between Cgr and Aeg. The companies made the announcement Wednesday but did not reveal which title will be the first movie screened in the Ice format.
Launched two-and-a-half years ago by Cgr, the immersive format works with five Led-panels flanking each side of an auditorium, filling peripheral vision with complementary colors. The panels are being made by Cgr at an in-house post-production house in La Rochelle. Cgr said that Ice auditoriums account for 32 of its total 680 screens, but generated 75% of Cgr’s box office revenue in 2018.
“Entering the U.S. market and doing so in partnership with Aeg, that allows us to launch at the prestigious Regal L.A. Live...
The Ice format will be unveiled in the fall at the downtown location in a partnership between Cgr and Aeg. The companies made the announcement Wednesday but did not reveal which title will be the first movie screened in the Ice format.
Launched two-and-a-half years ago by Cgr, the immersive format works with five Led-panels flanking each side of an auditorium, filling peripheral vision with complementary colors. The panels are being made by Cgr at an in-house post-production house in La Rochelle. Cgr said that Ice auditoriums account for 32 of its total 680 screens, but generated 75% of Cgr’s box office revenue in 2018.
“Entering the U.S. market and doing so in partnership with Aeg, that allows us to launch at the prestigious Regal L.A. Live...
- 7/17/2019
- by Dave McNary
- Variety - Film News
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