Ever since the success of Iron Man, rivals have been trying to match the studio’s box office success, but should they try another tack?
Ever since Marvel leapt on to the scene 10 years ago with the vibrant and entertaining Iron Man, rivals have been doing their best to ape the studio’s barnstorming box office success. From Warner Bros’s struggling DC Extended Universe – set to dip another toe in the comic book ocean with the upcoming Aquaman – to Universal Pictures’ doomed Dark Universe concept, Hollywood execs with dollar signs in their eyes have tried desperately to beat Marvel at its own game with varying degrees of success.
The irony is that since 2018, the only truly successful superhero movies outside the Marvel Cinematic Universe (McU), with the notable exception of DC’s Wonder Woman, have been those that chose to smash the zeitgeist and strike out on their own.
Ever since Marvel leapt on to the scene 10 years ago with the vibrant and entertaining Iron Man, rivals have been doing their best to ape the studio’s barnstorming box office success. From Warner Bros’s struggling DC Extended Universe – set to dip another toe in the comic book ocean with the upcoming Aquaman – to Universal Pictures’ doomed Dark Universe concept, Hollywood execs with dollar signs in their eyes have tried desperately to beat Marvel at its own game with varying degrees of success.
The irony is that since 2018, the only truly successful superhero movies outside the Marvel Cinematic Universe (McU), with the notable exception of DC’s Wonder Woman, have been those that chose to smash the zeitgeist and strike out on their own.
- 12/12/2018
- by Ben Child
- The Guardian - Film News
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