In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the second week in a row with “Bumblebee.”
Ads placed for the sci-fi/action film had an estimated media value of $6.31 million through Sunday for 941 national ad airings on 42 networks. (Spend figures are based on estimates generated from Dec. 3-9. Estimates may be updated after the chart is posted as new information becomes available.) Paramount prioritized spend across networks including Fox, Nick and NBC, and during programming such as NFL Football, The Loud House and The Amazing World of Gumball.
Just behind “Bumblebee” in second place: Universal Pictures’ “Mortal Engines,” which saw 971 national ad airings across 37 networks, with an estimated media value of $6.29 million.
TV ad placements for Columbia Pictures’ “Spider-Man: Into the Spider-Verse” (Emv: $5.92 million), Warner Bros.’ “The Mule...
Ads placed for the sci-fi/action film had an estimated media value of $6.31 million through Sunday for 941 national ad airings on 42 networks. (Spend figures are based on estimates generated from Dec. 3-9. Estimates may be updated after the chart is posted as new information becomes available.) Paramount prioritized spend across networks including Fox, Nick and NBC, and during programming such as NFL Football, The Loud House and The Amazing World of Gumball.
Just behind “Bumblebee” in second place: Universal Pictures’ “Mortal Engines,” which saw 971 national ad airings across 37 networks, with an estimated media value of $6.29 million.
TV ad placements for Columbia Pictures’ “Spider-Man: Into the Spider-Verse” (Emv: $5.92 million), Warner Bros.’ “The Mule...
- 12/12/2018
- by iSpot.tv
- Variety - Film News
Similar News
May 2024 film preview: Light month brings a few heavy hitters
- 4/26/2024
- by Matt Schimkowitz
- avclub.com
Alisha Weir Trades Song & Dance for Stunts & Fangs in ‘Abigail’
- 4/26/2024
- by Hollywood Outbreak
- HollywoodOutbreak.com
Emily Blunt Says Algorithms ‘Frustrate Me’ and ‘I Hate That F—ing Word’: ‘How Can We Let It Determine What Will Be Successful?’
- 4/25/2024
- by Zack Sharf
- Variety Film + TV
Scream 7: Everything We Know About the New Sequel
- 4/26/2024
- by Cody Hamman
- JoBlo.com
Paramount+ to Release Rosemary’S Baby Prequel Apartment 7A This Fall
- 4/26/2024
- by Jonathan James
- DailyDead
Paramount’s Bob Bakish Could Be Bounced As CEO As Skydance Talks Continue – Report
- 4/26/2024
- by Dade Hayes
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.
More to explore
‘Rosemary’s Baby’ Prequel ‘Apartment 7A’ Starring Julia Garner to Premiere on Paramount+ This Fall
- 4/26/2024
- by Jack Dunn
- Variety - Film News
Box Office: Zendaya’s ‘Challengers’ Makes $1.9 Million in Previews
- 4/26/2024
- by Jordan Moreau
- Variety - Film News
Lily Gladstone and Bowen Yang to Star in ‘The Wedding Banquet’ Remake From Director Andrew Ahn (Exclusive)
- 4/25/2024
- by Marc Malkin
- Variety Film + TV
Jennifer Aniston to Produce ‘9 to 5’ Reimagining for 20th Century Studios
- 4/25/2024
- by Michaela Zee
- Variety Film + TV
New Harry Potter Audiobook Series in the Works With 100-Plus Actors
- 4/25/2024
- by Caitlin Huston
- The Hollywood Reporter - Movie News
‘Rosemary’s Baby’ Prequel ‘Apartment 7A’ Starring Julia Garner to Premiere on Paramount+ This Fall
- 4/26/2024
- by Jack Dunn
- Variety - Film News
‘One Tree Hill’ Star Sophia Bush Confirms Relationship With Ashlyn Harris: “My Sexuality Exists on a Spectrum”
- 4/26/2024
- by Zoe G Phillips
- The Hollywood Reporter - Movie News
Jensen Ackles Joins Justin Hartley in ‘Tracker’ at CBS
- 4/25/2024
- by Joe Otterson
- Variety - TV News
Anne Hathaway Says ‘The Princess Diaries 3’ Development ‘Is in a Good Place,’ but ‘There’s Nothing to Announce Yet’
- 4/25/2024
- by Zack Sharf
- Variety - Film News
Kid Cudi Cancels Tour Due to Broken Foot After Jumping Off Coachella Stage
- 4/25/2024
- by Lexy Perez and Christy Piña
- The Hollywood Reporter - Movie News
Bella Ramsey, Louis Partridge, Ruby Stokes to Star in Coming-of-Age Comedy ‘Sunny Dancer’ From Rising Brit Director George Jaques (Exclusive)
- 4/25/2024
- by Alex Ritman
- Variety - Film News
Chris Jericho’s Wrestling Action Horror Film ‘Dark Match’ Sales to Be Launched at Cannes Market by Blue Finch (Exclusive)
- 4/25/2024
- by Naman Ramachandran
- Variety - Film News
Michael Cera Christmas Movie Boarded by Magnify Ahead of Cannes’ Directors Fortnight Premiere (Exclusive)
- 4/25/2024
- by Elsa Keslassy
- Variety - Film News
‘Expats’ Star Ruby Ruiz to Lead James J. Robinson’s Directorial Debut ‘First Light’ (Exclusive)
- 4/25/2024
- by Alex Ritman
- Variety - Film News
‘Goodbye Julia,’ ‘Four Daughters’ Lead Critics Awards for Arab Films Nominations Ahead of Cannes Ceremony
- 4/25/2024
- by Nick Vivarelli
- Variety - Film News
‘Rosemary’s Baby’ Prequel ‘Apartment 7A’ Starring Julia Garner to Premiere on Paramount+ This Fall
- 4/26/2024
- by Jack Dunn
- Variety - Film News
Box Office: Zendaya’s ‘Challengers’ Makes $1.9 Million in Previews
- 4/26/2024
- by Jordan Moreau
- Variety - Film News
Anne Hathaway Says ‘The Princess Diaries 3’ Development ‘Is in a Good Place,’ but ‘There’s Nothing to Announce Yet’
- 4/25/2024
- by Zack Sharf
- Variety - Film News
‘Crouching Tiger, Hidden Dragon’ Producer Bill Kong Aims to Reset Martial Arts Genre With ‘The Furious,’ Directed by Tanigaki Kenji (Exclusive)
- 4/25/2024
- by Patrick Frater
- Variety Film + TV
Bella Ramsey, Louis Partridge, Ruby Stokes to Star in Coming-of-Age Comedy ‘Sunny Dancer’ From Rising Brit Director George Jaques (Exclusive)
- 4/25/2024
- by Alex Ritman
- Variety - Film News
Jensen Ackles Joins Justin Hartley in ‘Tracker’ at CBS
- 4/25/2024
- by Joe Otterson
- Variety - TV News
Peabody Awards 2024: ‘Fellow Travelers,’ ‘The Last of Us,’ ‘The Bear,’ and More Are Nominated
- 4/25/2024
- by Samantha Bergeson
- Indiewire
‘The Equalizer’ Grabs Season 5 Renewal at CBS
- 4/25/2024
- by Rick Porter
- The Hollywood Reporter - Movie News
‘Beef,’ ‘A Small Light,’ ‘Heartstopper’ Among 2024 Television Academy Honors Recipients
- 4/25/2024
- by Michael Schneider
- Variety - TV News
Dan Rather Returning to CBS News For First Time Since Bitter Exit 18 Years Ago
- 4/25/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News