Netflix shocked the industry when it bought Dee Rees’ historical drama “Mudbound” for a whopping $12.5 million at the 2017 Sundance Film Festival. Because Netflix does not give its movies significant theatrical releases, many journalists were left wondering if an audience would show up to watch “Mudbound” on the streaming giant, but it turns out nobody had to worry. According to Netflix co-founder and CEO Reed Hastings, “Mudbound” has been streamed for over 20 million hours.
Hastings revealed the “Mudbound” data during his Ted Talk with Ted curator Chris Anderson, which is now available to stream online. Netflix has received backlash for prioritizing streaming over theatrical releases, but Hastings said “Mudbound” is proof it’s a method that’s worth. The CEO claimed “Mudbound” would not have gotten a similar turnout if it was only released in theaters. “Mudbound” played in select theaters for an awards-qualifying run.
“Sometimes you just want to relax...
Hastings revealed the “Mudbound” data during his Ted Talk with Ted curator Chris Anderson, which is now available to stream online. Netflix has received backlash for prioritizing streaming over theatrical releases, but Hastings said “Mudbound” is proof it’s a method that’s worth. The CEO claimed “Mudbound” would not have gotten a similar turnout if it was only released in theaters. “Mudbound” played in select theaters for an awards-qualifying run.
“Sometimes you just want to relax...
- 6/22/2018
- by Zack Sharf
- Indiewire
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