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Underscore Talent has launched its own culinary division repping more than 40 top food content creators, including The Korean Vegan, Albert Can Cook, Andy Cooks, and Grandbaby Cakes.
The division will be led by Noah Swimmer, who recently made partner, Underscore (which is part of TheSoul Publishing) tells Tubefilter.
“The culinary content space is one of the fastest growing sectors in digital media, and we are proud to offer brands, networks, publishers, and other media partners access to an impressively diverse roster of food media talent and content creators,” Swimmer said in a statement. “Our culinary clients are not just foodies; they curate and share their recipes in a way that deeply and authentically connects with their audiences.”
“Noah’s experience with premium food brands, cookbook publishers, culinary merchandisers, and his passion for food and food creators make him an exceptional leader for our first-of-its-kind division,” Reza Izad and Dan Weinstein,...
The division will be led by Noah Swimmer, who recently made partner, Underscore (which is part of TheSoul Publishing) tells Tubefilter.
“The culinary content space is one of the fastest growing sectors in digital media, and we are proud to offer brands, networks, publishers, and other media partners access to an impressively diverse roster of food media talent and content creators,” Swimmer said in a statement. “Our culinary clients are not just foodies; they curate and share their recipes in a way that deeply and authentically connects with their audiences.”
“Noah’s experience with premium food brands, cookbook publishers, culinary merchandisers, and his passion for food and food creators make him an exceptional leader for our first-of-its-kind division,” Reza Izad and Dan Weinstein,...
- 1/16/2024
- by James Hale
- Tubefilter.com
We interviewed this celebrity because we think you'll like their picks. Some of the products shown are from the celebrity's own product line or a brand they are paid to endorse. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Before John Kanell launched his successful food blog Preppy Kitchen, he was teaching middle schoolers about science and math. Now he teaches his 1.2 million Instagram followers how to make mouthwatering meals and treats. Whether you're looking to improve your kitchen skills or learn a new recipe to impress the pickiest of eaters, John has you covered. As mediocre chefs hoping to up our cooking...
- 4/13/2021
- E! Online
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Michael Green, Reza Izad, and Dan Weinstein have reunited to form Underscore Talent, a management company helping creators leverage today’s “attention economy.” Joining them are Austin Mayster of UTA, Linnea Toney of Toney Media and Megan Brown of APA Named Partners.
Underscore Talent launches with a roster of artists, creators and entrepreneurs, including The Labrant Family, The Royalty Family (YouTube’s top 10 channels in 2020), Alex Wassabi, Alex Costa, Jon Cozart, Kayla Nicole, The Onyx family, De’arra and Ken, John Kanell of Preppy Kitchen, and Joy Wilson.
In the last couple of months, the initial group has executed millions of dollars worth of brand deals with companies ranging from Clinique to Verizon.
Underscore Talent is the first company established by Green, Izad, Weinstein since pioneering the digital creator management space through Studio71, formerly The Collective. Together Green, Izad, and Weinstein bring decades of experience representing and working alongside such names as Rhett and Link,...
Underscore Talent launches with a roster of artists, creators and entrepreneurs, including The Labrant Family, The Royalty Family (YouTube’s top 10 channels in 2020), Alex Wassabi, Alex Costa, Jon Cozart, Kayla Nicole, The Onyx family, De’arra and Ken, John Kanell of Preppy Kitchen, and Joy Wilson.
In the last couple of months, the initial group has executed millions of dollars worth of brand deals with companies ranging from Clinique to Verizon.
Underscore Talent is the first company established by Green, Izad, Weinstein since pioneering the digital creator management space through Studio71, formerly The Collective. Together Green, Izad, and Weinstein bring decades of experience representing and working alongside such names as Rhett and Link,...
- 1/28/2021
- by Bruce Haring
- Deadline Film + TV
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