With the exception of Nigeria’s Nollywood, which produces an average of 2,500 films a year, Africa’s “potential as a film powerhouse remains largely untapped” despite great strides in production, according to a Unesco report.
Brazil’s Spcine, the city of São Paulo’s film-tv body, is hoping to change the status quo. Since it launched the country’s first international film incentive policy in 2019, Spcine has played a vital role in fostering the Brazilian audiovisual industry worldwide. In 2020, it spearheaded a strategy to strengthen ties with the African continent, particularly in markets with the strongest growth potential, led by Nigeria and South Africa. The move makes sense, given that Brazil is home to the largest black population outside of Africa and the second largest in the world, with over 112.7 million Afro-descendants.
In 2023, Spcine participated in key audiovisual events in Africa, particularly the Pan-African Film and Television Festival (Fespaco) in...
Brazil’s Spcine, the city of São Paulo’s film-tv body, is hoping to change the status quo. Since it launched the country’s first international film incentive policy in 2019, Spcine has played a vital role in fostering the Brazilian audiovisual industry worldwide. In 2020, it spearheaded a strategy to strengthen ties with the African continent, particularly in markets with the strongest growth potential, led by Nigeria and South Africa. The move makes sense, given that Brazil is home to the largest black population outside of Africa and the second largest in the world, with over 112.7 million Afro-descendants.
In 2023, Spcine participated in key audiovisual events in Africa, particularly the Pan-African Film and Television Festival (Fespaco) in...
- 1/9/2024
- by Anna Marie de la Fuente
- Variety Film + TV
This year, Ventana Sur has turned its spotlight on Brazil, showcasing the impactful efforts of São Paulo’s film-tv commission, Spcine, alongside Cinema do Brazil and Projeto Paradiso. In a concerted effort to signal Brazil’s resurgence after the challenging era under Jair Bolsonaro, Spcine has curated a series of panels and events to mark the country’s return to normalcy.
With President Lula da Silva back in the saddle since his stunning re-election in October 2022, confidence in Brazil as a partner in film and TV investments is awakening large expectation.
As part of its Vs agenda, Spcine will be promoting São Paulo city’s 20%-30% cash rebate for foreign shoots and international co-productions in a bid to attract new investments to São Paulo’s audiovisual sector and expand relations with international companies and institutions.
Attending the Buenos Aires confab organized by Cannes’ Festival and Marché du Film and Argentine...
With President Lula da Silva back in the saddle since his stunning re-election in October 2022, confidence in Brazil as a partner in film and TV investments is awakening large expectation.
As part of its Vs agenda, Spcine will be promoting São Paulo city’s 20%-30% cash rebate for foreign shoots and international co-productions in a bid to attract new investments to São Paulo’s audiovisual sector and expand relations with international companies and institutions.
Attending the Buenos Aires confab organized by Cannes’ Festival and Marché du Film and Argentine...
- 11/26/2023
- by Anna Marie de la Fuente
- Variety Film + TV
If São Paulo state were a country, its 47 million population would make it the third largest in South America: Only the rest of Brazil and Colombia are larger.
From the turn of the century, it has consolidated ever more as Brazil’s artistic powerhouse, growing to represent 50% of Brazil’s creative industries Gdp, said Secretary of Culture and Creative Economy Marília Marton at Cannes Marché du Film.
Audiovisual production is in São Paulo’s DNA, she told Variety. “As some other sectors decline, creative industries have a large potential of returns, employment and a market future, so our idea is to grow and broaden the audiovisual market,” she explained.
How Marton does this really matters. Her appointment, announced in December, coincides with one of the biggest upticks in public-sector funding in film and TV history, with Brazilian President’s Lula Inácio Lula da Silva’s new federal government, which took office on Jan.
From the turn of the century, it has consolidated ever more as Brazil’s artistic powerhouse, growing to represent 50% of Brazil’s creative industries Gdp, said Secretary of Culture and Creative Economy Marília Marton at Cannes Marché du Film.
Audiovisual production is in São Paulo’s DNA, she told Variety. “As some other sectors decline, creative industries have a large potential of returns, employment and a market future, so our idea is to grow and broaden the audiovisual market,” she explained.
How Marton does this really matters. Her appointment, announced in December, coincides with one of the biggest upticks in public-sector funding in film and TV history, with Brazilian President’s Lula Inácio Lula da Silva’s new federal government, which took office on Jan.
- 5/24/2023
- by John Hopewell
- Variety Film + TV
Brazil is back.
Brazilian President’s Lula Inácio Lula da Silva’s new government, which took office on Jan. 1, looks set to invest just under $1 billion in 2023 into the country’s audiovisual sector.
It’s one of the biggest upticks in government film and TV aid in history, and comes after Lula predecessor Jair Bolsonaro slowed state aid to a glacial pace. The new financial injection should turn Brazil into the film and TV powerhouse of Latin America.
Brazilian audiovisual secretary Joelma Gonzaga told Variety that regulation of global streaming services operating in Brazil, which foreseeably will introduce quotas for Netflix, Amazon’s Prime Video and other players, is also on Lula’s government agenda.
Possible steamer investment quotas represent “an urgent question that is a priority for the country’s audiovisual industry: Brazil needs to regulate VOD . Platforms must invest in audiovisual production, and Brazil needs to have control of this intellectual property,...
Brazilian President’s Lula Inácio Lula da Silva’s new government, which took office on Jan. 1, looks set to invest just under $1 billion in 2023 into the country’s audiovisual sector.
It’s one of the biggest upticks in government film and TV aid in history, and comes after Lula predecessor Jair Bolsonaro slowed state aid to a glacial pace. The new financial injection should turn Brazil into the film and TV powerhouse of Latin America.
Brazilian audiovisual secretary Joelma Gonzaga told Variety that regulation of global streaming services operating in Brazil, which foreseeably will introduce quotas for Netflix, Amazon’s Prime Video and other players, is also on Lula’s government agenda.
Possible steamer investment quotas represent “an urgent question that is a priority for the country’s audiovisual industry: Brazil needs to regulate VOD . Platforms must invest in audiovisual production, and Brazil needs to have control of this intellectual property,...
- 5/18/2023
- by John Hopewell
- Variety Film + TV
If Brazil is now back as a serious player at the climate emergency table following Lula da Silva’s stunning presidential election win in October, film and production investmentmay not be far behind.
Launched in 2021, São Paulo city’s 20-30 cash rebate for foreign shoots and international co-productions, the first of its kind in Brazil, is opening a call for submissions at Ventana Sur for a new fortified version, integrating São Paulo state.
Selected projects will be announced at the beginning of 2023, says Viviane Ferreira, president of Spcine, the city’s film-tv body which hosts its film commission and oversees the scheme.
2022’s rebate will increase coin for incentives from 2 million last year to 8 million. The rebates diversity and sustainability criteria also put it in the vanguard of incentives being offered around the world.
The second edition builds on the success of the first, which generated an estimated 8million for...
Launched in 2021, São Paulo city’s 20-30 cash rebate for foreign shoots and international co-productions, the first of its kind in Brazil, is opening a call for submissions at Ventana Sur for a new fortified version, integrating São Paulo state.
Selected projects will be announced at the beginning of 2023, says Viviane Ferreira, president of Spcine, the city’s film-tv body which hosts its film commission and oversees the scheme.
2022’s rebate will increase coin for incentives from 2 million last year to 8 million. The rebates diversity and sustainability criteria also put it in the vanguard of incentives being offered around the world.
The second edition builds on the success of the first, which generated an estimated 8million for...
- 12/2/2022
- by Douglas Wilson
- Variety Film + TV
Brazil’s economic powerhouse, São Paulo is emerging as a key film-tv player in Brazil’s post-pandemic mix.
In one move, São Paulo State and City authorities are teaming to power up a new cash rebate for shoots, international and national, to more than four times the endowment of its first edition in 2021.
Launched last July by Spcine, the city’s go-ahead film commission, the first shoot spend rebate in Brazil had a total annual budget of 1.6 million. This time round, now also backed by São Paulo State, 2022’s endowment will come in at R40 million, 8 million at current exchange rates.
Given a return of 20-30 of expenditure that will make 36 million of various titles’ shoot spend in São Paulo eligible for the rebate program.
In a second initiative, São Paulo State Secretary of Culture Sergio Sá Leitão has launched a São Paulo Creative Economy Internationalization Program, part of the State’s Creative Sp initiative.
In one move, São Paulo State and City authorities are teaming to power up a new cash rebate for shoots, international and national, to more than four times the endowment of its first edition in 2021.
Launched last July by Spcine, the city’s go-ahead film commission, the first shoot spend rebate in Brazil had a total annual budget of 1.6 million. This time round, now also backed by São Paulo State, 2022’s endowment will come in at R40 million, 8 million at current exchange rates.
Given a return of 20-30 of expenditure that will make 36 million of various titles’ shoot spend in São Paulo eligible for the rebate program.
In a second initiative, São Paulo State Secretary of Culture Sergio Sá Leitão has launched a São Paulo Creative Economy Internationalization Program, part of the State’s Creative Sp initiative.
- 5/18/2022
- by John Hopewell
- Variety Film + TV
Growing up is never easy. Especially if you’re a parent. Winner of Ventana Sur’s $10,000 Paradiso Wip Award, one of the biggest prizes at the event, and one of the buzzed up titles this year in its Copia Final pix-in-post section, “Mars One” ‘Mars One’ portrays a lower middle-class Black family keeping its dreams alive in a vertiginous changing present-day Brazil. But its parents’ dreams for their children are not shared by their offspring, forcing the older generation to adapt to a more unpredictable world where old values are replaced by new.
“Mars One” is produced by Filmes de Plástico’s Thiago Macêdo Correia who’s had four films selected for Cannes, three in Directors’ Fortnight and “The Dead and the Others,” winner of the Special Jury Prize at Cannes’ Un Certain Regard in 2018. Such big fest success has established Filmes de Plástico – and writer-directors André Novais Oliveira, Gabriel Martins...
“Mars One” is produced by Filmes de Plástico’s Thiago Macêdo Correia who’s had four films selected for Cannes, three in Directors’ Fortnight and “The Dead and the Others,” winner of the Special Jury Prize at Cannes’ Un Certain Regard in 2018. Such big fest success has established Filmes de Plástico – and writer-directors André Novais Oliveira, Gabriel Martins...
- 12/2/2021
- by John Hopewell
- Variety Film + TV
Half a dozen reasons to shoot in São Paulo.
1. Diversity
One of São Paolo’s biggest attractions “is our diversity,” says SPcine president Viviane Ferreira. “By diversity, I mean the variety of locations — urbanistic and architectonic — but also the diversity of cultures, of histories that cross our city every day,” she adds. The city’s rich ethnic diversity includes an astonishing mix of Lebanese, Japanese, Italian and African people. São Paulo is considered the next largest Lebanese and Japanese city out of their respective countries. A heady variety in architectural styles, world-class cuisine, music and art allows it stand in for almost any big city in the world. The state of São Paolo also offers a wealth of green spaces and forests, a stunning array of landscapes and the world’s largest street Carnaval and LGBT Pride parade, both of which have appeared in films and series.
2. Costs
Fifteen years ago,...
1. Diversity
One of São Paolo’s biggest attractions “is our diversity,” says SPcine president Viviane Ferreira. “By diversity, I mean the variety of locations — urbanistic and architectonic — but also the diversity of cultures, of histories that cross our city every day,” she adds. The city’s rich ethnic diversity includes an astonishing mix of Lebanese, Japanese, Italian and African people. São Paulo is considered the next largest Lebanese and Japanese city out of their respective countries. A heady variety in architectural styles, world-class cuisine, music and art allows it stand in for almost any big city in the world. The state of São Paolo also offers a wealth of green spaces and forests, a stunning array of landscapes and the world’s largest street Carnaval and LGBT Pride parade, both of which have appeared in films and series.
2. Costs
Fifteen years ago,...
- 7/6/2021
- by Anna Marie de la Fuente and John Hopewell
- Variety Film + TV
Game on. In a bold move to reenergize São Paulo’s production scene, city authorities are bowing Brazil’s inaugural rebate scheme for international and local shoots, launching a call for applications on July 6, the first day of this year’s Cannes Film Festival.
Since the turn of the century São Paulo consolidated its place as Brazil’s foremost film-tv hub and the biggest, with Mexico City, in Latin America. And now shoots have returned.
Pre-pandemic, Brazil’s financial capital served as one of the backdrops to the Keanu Reeves-produced dystopian sci-fi series “Conquest” as well as “Black Mirror” episode “Striking Vipers,” Amazon Prime’s “September Mornings,” the Wachowskis’ “Sense8,” and multiple other shows from Netflix, as well as Amazon Prime, Disney and Fox.
Among projects filming in the city now are Netflix’s “De volta aos 15” and Fox’s “Silvio Santos.”
“São Paulo is an amazing city to...
Since the turn of the century São Paulo consolidated its place as Brazil’s foremost film-tv hub and the biggest, with Mexico City, in Latin America. And now shoots have returned.
Pre-pandemic, Brazil’s financial capital served as one of the backdrops to the Keanu Reeves-produced dystopian sci-fi series “Conquest” as well as “Black Mirror” episode “Striking Vipers,” Amazon Prime’s “September Mornings,” the Wachowskis’ “Sense8,” and multiple other shows from Netflix, as well as Amazon Prime, Disney and Fox.
Among projects filming in the city now are Netflix’s “De volta aos 15” and Fox’s “Silvio Santos.”
“São Paulo is an amazing city to...
- 7/6/2021
- by Anna Marie de la Fuente and John Hopewell
- Variety Film + TV
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