After scoring a streaming residual bonus with the studios following last year’s strike, SAG-AFTRA has partnered with ratings firm Nielsen to give it more access to data.
The actors guild has partnered with Nielsen to act as its third-party provider of streaming content measurement.
The move will give actors more data as they explore which streaming series will be due for bonuses under the new model.
SAG-AFTRA will use Nielsen’s Streaming Content Ratings service to complement data coming from the streamers.
“New business models require new tools, and that’s why we’ve enlisted Nielsen,” said SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland. “The information they provide will give us the means to cross-check the data streamers give us and ensure employers are fulfilling their contractual obligations to our members.”
“The rapid evolution of the media landscape and audience behaviors over the past decade has not only...
The actors guild has partnered with Nielsen to act as its third-party provider of streaming content measurement.
The move will give actors more data as they explore which streaming series will be due for bonuses under the new model.
SAG-AFTRA will use Nielsen’s Streaming Content Ratings service to complement data coming from the streamers.
“New business models require new tools, and that’s why we’ve enlisted Nielsen,” said SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland. “The information they provide will give us the means to cross-check the data streamers give us and ensure employers are fulfilling their contractual obligations to our members.”
“The rapid evolution of the media landscape and audience behaviors over the past decade has not only...
- 5/2/2024
- by Peter White
- Deadline Film + TV
SAG-AFTRA will license Nielsen’s streaming content data, which the union will to enforce the terms of its 2023 contract with Hollywood studios.
Under the deal for Nielsen’s Streaming Content Ratings, SAG-AFTRA will have “an objective source of domestic viewership data for original streaming programming,” the parties announced. The data will inform the union’s forecasting and enforcement efforts around the new terms of the streaming bonus provisions of the 2023 TV/Theatrical Contract.
SAG-AFTRA’s deal with the Alliance of Motion Picture and Television Producers, reached in December 2023 after a 118-day strike, includes a $40 million residual bonus pool for actors on streaming shows in the first year of the agreement. That is significantly less than the union originally was seeking — which at one point was $500 million per year.
The AMPTP deal with SAG-AFTRA provides a 75% residual bonus for actors who appear on the most-watched made-for-streaming shows. Another 25% — or about $10 million...
Under the deal for Nielsen’s Streaming Content Ratings, SAG-AFTRA will have “an objective source of domestic viewership data for original streaming programming,” the parties announced. The data will inform the union’s forecasting and enforcement efforts around the new terms of the streaming bonus provisions of the 2023 TV/Theatrical Contract.
SAG-AFTRA’s deal with the Alliance of Motion Picture and Television Producers, reached in December 2023 after a 118-day strike, includes a $40 million residual bonus pool for actors on streaming shows in the first year of the agreement. That is significantly less than the union originally was seeking — which at one point was $500 million per year.
The AMPTP deal with SAG-AFTRA provides a 75% residual bonus for actors who appear on the most-watched made-for-streaming shows. Another 25% — or about $10 million...
- 5/2/2024
- by Todd Spangler
- Variety Film + TV
SAG-AFTRA has cut a deal with the measurement and analytics firm Nielsen to be a third-party provider of streaming content measurement.
The Nielsen data — from its Streaming Content Ratings service — will “complement first-party data from streaming platforms and serve as a consistent and comparable lens through which the performance of streaming titles across various distribution platforms can be analyzed,” the companies said in the announcement.
When SAG-AFTRA cut a deal with the studios in November to end the prolonged actors strike, it included a streaming bonus for shows on platforms like Netflix, Prime Video and Peacock that are bona fide hits. The deal saw the streamers agree to release some data privately to the union to help gauge what shows are hits, and which are not. The Nielsen deal suggests that the union wants to be sure there is another party involved for “forecasting and enforcement.”
“New business models require new tools,...
The Nielsen data — from its Streaming Content Ratings service — will “complement first-party data from streaming platforms and serve as a consistent and comparable lens through which the performance of streaming titles across various distribution platforms can be analyzed,” the companies said in the announcement.
When SAG-AFTRA cut a deal with the studios in November to end the prolonged actors strike, it included a streaming bonus for shows on platforms like Netflix, Prime Video and Peacock that are bona fide hits. The deal saw the streamers agree to release some data privately to the union to help gauge what shows are hits, and which are not. The Nielsen deal suggests that the union wants to be sure there is another party involved for “forecasting and enforcement.”
“New business models require new tools,...
- 5/2/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Nielsen Holdings has promoted Karthik Rao, the former CEO of Nielsen’s audience measurement business, to CEO. Rao will replace David Kenny, who has held the role since 2018.
Kenny will now assume the role of executive chairman. In a statement announcing the move, Kenny said Rao has his “complete support.”
“Nielsen has been my home for most of my career, and I could not be more excited for this new opportunity,” Rao said. “Nielsen invented measurement a century ago. In that time, the way audiences consume content has fundamentally shifted many times over, and we are committed to continuing to partner with our customers to lead that change. I am fortunate to work alongside the best in the business, around the world, as we address unprecedented times of transition in our business. Together with our talented employees, I look forward to positioning Nielsen for the next century and beyond.”
“I...
Kenny will now assume the role of executive chairman. In a statement announcing the move, Kenny said Rao has his “complete support.”
“Nielsen has been my home for most of my career, and I could not be more excited for this new opportunity,” Rao said. “Nielsen invented measurement a century ago. In that time, the way audiences consume content has fundamentally shifted many times over, and we are committed to continuing to partner with our customers to lead that change. I am fortunate to work alongside the best in the business, around the world, as we address unprecedented times of transition in our business. Together with our talented employees, I look forward to positioning Nielsen for the next century and beyond.”
“I...
- 9/14/2023
- by Kayla Cobb
- The Wrap
Nielsen named Karthik Rao its new chief executive, replacing his predecessor David Kenny, who has steered the measurement giant through an era of tumult and strained relationships with top clients like the TV networks.
Kenny will stay on as the company’s executive chair. The Wall Street Journal previously reported the executive transition.
“Nielsen has been my home for most of my career, and I could not be more excited for this new opportunity,” said Rao, a 23-year veteran, in a statement. “Providing our client partners, the ad industry, and content creators of all types, the most accurate information possible is our singular goal. Nielsen invented measurement a century ago. In that time, the way audiences consume content has fundamentally shifted many times over, and we are committed to continuing to partner with our customers to lead that change.”
Nielsen dominates the audience-measurement market, but it is facing increasing competition.
Kenny will stay on as the company’s executive chair. The Wall Street Journal previously reported the executive transition.
“Nielsen has been my home for most of my career, and I could not be more excited for this new opportunity,” said Rao, a 23-year veteran, in a statement. “Providing our client partners, the ad industry, and content creators of all types, the most accurate information possible is our singular goal. Nielsen invented measurement a century ago. In that time, the way audiences consume content has fundamentally shifted many times over, and we are committed to continuing to partner with our customers to lead that change.”
Nielsen dominates the audience-measurement market, but it is facing increasing competition.
- 9/14/2023
- by Brian Steinberg
- Variety Film + TV
Nielsen and an industry trade group are at odds over the former’s plan to fold in Amazon viewer data to ratings for the coming season of Thursday Night Football.
The ratings service is planning to incorporate some first-party data from Amazon into its national panel ratings for the 2023 season. Last year, Amazon and Nielsen signed a first-of-its-kind deal for Nielsen to provide ratings for Tnf games, putting the streaming telecasts on equal footing with NFL games on broadcast and cable. Amazon also put out its own numbers, however, which were frequently a good bit higher than the Nielsen ratings.
Earlier this year, Nielsen invited sports broadcasters join a working group about integrating first-party streaming data into national averages for live sports. Thursday Night Football is set to be the first to include both sets of data in a single number; Nielsen has submitted its plan to the Media Rating Council,...
The ratings service is planning to incorporate some first-party data from Amazon into its national panel ratings for the 2023 season. Last year, Amazon and Nielsen signed a first-of-its-kind deal for Nielsen to provide ratings for Tnf games, putting the streaming telecasts on equal footing with NFL games on broadcast and cable. Amazon also put out its own numbers, however, which were frequently a good bit higher than the Nielsen ratings.
Earlier this year, Nielsen invited sports broadcasters join a working group about integrating first-party streaming data into national averages for live sports. Thursday Night Football is set to be the first to include both sets of data in a single number; Nielsen has submitted its plan to the Media Rating Council,...
- 8/30/2023
- by Rick Porter
- The Hollywood Reporter - Movie News
Some yardsticks are hard to break.
The nation’s TV companies have for months worked to edge out Nielsen from the business of measuring TV audiences. They had good reason: Nielsen failed to count viewership properly during the coronavirus pandemic, leading to a lack of confidence in its abilities and a removal of its national accreditation by the Media Rating Council — an act tantamount to pulling off the Good Housekeeping Seal of Approval from a kitchen tool or appliance.
Since that decision in September of 2021, many big TV networks have struck partnerships with other measurement vendors, then worked to convince advertisers they should test new currencies for ad deals based on the new tabulations. NBCUniversal has an alliance with iSpotTV; Paramount Global has been working with VideoAmp, and Warner Bros. Discovery in March said it would work with Comscore and VideoAmp to develop a new system of exchange.
They shouldn’t count Nielsen out.
The nation’s TV companies have for months worked to edge out Nielsen from the business of measuring TV audiences. They had good reason: Nielsen failed to count viewership properly during the coronavirus pandemic, leading to a lack of confidence in its abilities and a removal of its national accreditation by the Media Rating Council — an act tantamount to pulling off the Good Housekeeping Seal of Approval from a kitchen tool or appliance.
Since that decision in September of 2021, many big TV networks have struck partnerships with other measurement vendors, then worked to convince advertisers they should test new currencies for ad deals based on the new tabulations. NBCUniversal has an alliance with iSpotTV; Paramount Global has been working with VideoAmp, and Warner Bros. Discovery in March said it would work with Comscore and VideoAmp to develop a new system of exchange.
They shouldn’t count Nielsen out.
- 4/25/2023
- by Brian Steinberg
- Variety Film + TV
Nielsen has for decades been known as the company that counts people. Now it wants to start counting their reactions.
The media measurement giant said Monday that it plans to weave in data about how consumers respond to seeing commercials, potentially examining if they buy something, or visit a website in response to seeing a pitch. Such actions are known in the ad industry as “outcomes” and have become more important for Madison Avenue to understand as new technology makes the process of analyzing consumer response that much more granular.
“We continue to make tremendous progress to bring cross-platform metrics to market by the end of this year,” said Karthik Rao, Chief Operating Officer, Nielsen, in a statement, adding: “Further, we continue to innovate our solution to add more features while bringing in additional metrics that matter most to marketers.”
Nielsen is in the midst of a battle with some...
The media measurement giant said Monday that it plans to weave in data about how consumers respond to seeing commercials, potentially examining if they buy something, or visit a website in response to seeing a pitch. Such actions are known in the ad industry as “outcomes” and have become more important for Madison Avenue to understand as new technology makes the process of analyzing consumer response that much more granular.
“We continue to make tremendous progress to bring cross-platform metrics to market by the end of this year,” said Karthik Rao, Chief Operating Officer, Nielsen, in a statement, adding: “Further, we continue to innovate our solution to add more features while bringing in additional metrics that matter most to marketers.”
Nielsen is in the midst of a battle with some...
- 6/15/2022
- by Brian Steinberg
- Variety Film + TV
Nielsen has secured the participation of Disney and media agency Magna in the first offering to be part of its forthcoming cross-platform measurement system Nielsen One.
The company long known for its traditional TV ratings is getting set to roll out the new system by the end of 2022. In early January, during CES in Las Vegas, Nielsen One Alpha will be unveiled. The tool is aimed at “de-duplicating” ad data, a term used in TV and streaming advertising that stems from the online world. It essentially refers to keeping multiple marketing channels from being credited as the source of a conversion of a viewer to a purchaser.
Alpha is the first iteration of Nielsen One, which will evolve with various additions, tweaks and enhancements leading up to its launch in the fourth quarter of 2022.
“There’s a critical need for the evolution of measurement to truly reflect audiences and engagement,...
The company long known for its traditional TV ratings is getting set to roll out the new system by the end of 2022. In early January, during CES in Las Vegas, Nielsen One Alpha will be unveiled. The tool is aimed at “de-duplicating” ad data, a term used in TV and streaming advertising that stems from the online world. It essentially refers to keeping multiple marketing channels from being credited as the source of a conversion of a viewer to a purchaser.
Alpha is the first iteration of Nielsen One, which will evolve with various additions, tweaks and enhancements leading up to its launch in the fourth quarter of 2022.
“There’s a critical need for the evolution of measurement to truly reflect audiences and engagement,...
- 12/21/2021
- by Dade Hayes
- Deadline Film + TV
Don’t count Nielsen out as the media industry scrambles to find new ways to tabulate audiences increasingly making their way to venues other than a traditional TV set.
The media measurement giant, whose work serves as the bedrock for most TV-advertising deals, intends to launch new technology that can provide so-called “cross screen” viewership of video content that might appear on traditional TV or on new digital screens, whether they be desktop, mobile, or streaming. While the “Nielsen One” framework won’t be fully implemented until December of next year, Disney and Interpublic Group’s Magna, the large media investment firm, are among ten companies that will provide early feedback in the interim.
“We are focused on what the vast majority of the industry wants to be able to offer — transparency, efficiency, accredited metrics,” says Karthik Rao, Nielsen’s chief operating officer, in an interview. Nielsen expects to debut...
The media measurement giant, whose work serves as the bedrock for most TV-advertising deals, intends to launch new technology that can provide so-called “cross screen” viewership of video content that might appear on traditional TV or on new digital screens, whether they be desktop, mobile, or streaming. While the “Nielsen One” framework won’t be fully implemented until December of next year, Disney and Interpublic Group’s Magna, the large media investment firm, are among ten companies that will provide early feedback in the interim.
“We are focused on what the vast majority of the industry wants to be able to offer — transparency, efficiency, accredited metrics,” says Karthik Rao, Nielsen’s chief operating officer, in an interview. Nielsen expects to debut...
- 12/21/2021
- by Brian Steinberg
- Variety Film + TV
SandalwoodJacqueline Fernandez, who will play an extended cameo in ‘Vikrant Rona’, will be sharing the screen with Kichcha Sudeep in the Anup Bhandari directorial.Tnm StaffThe first look poster of actor Jacqueline Fernandez’s character from the upcoming multilingual movie Vikrant Rona was unveiled on Saturday, July 31. Vikrant Rona stars Sandalwood actor Kichcha Sudeep in the lead. Jacqueline unveiled the new poster that features her along with Sudeep, who plays the titular role in the movie. In the poster, Jacqueline is seen holding a pot filled with a liquid that resembles alcohol. Jacqueline is seen in a ghagra and blouse while Sudeep is spotted in an all black attire holding a gun. Jacqueline’s character in the movie is named Rakkamma. The poster indicates that the actors are likely to sport the look in a song sequence from the movie. Sharing the poster, Jacqueline wrote: “What Rakkamma doesn’t know,...
- 8/1/2021
- by Vidya
- The News Minute
Nielsen is planning to replace its current TV ratings system with a new one by 2024 that further integrates digital and streaming activity.
The company aims to start rolling out the new setup, called Nielsen One, by the end of 2022 and then make it the dominant currency by fall 2024. In a press release, Nielsen said the goal is to offer stakeholders in ad-supported media “a single, deduplicated view of their audiences across all platforms and mediums.”
In order to make the shift official, though, Nielsen will need to get buy-in from programmers, tech companies and advertisers. In recent years, efforts to update the ratings systems have occasionally met with resistance.
At stake are the $60 billion spent by marketers on traditional television ads each year. Tens of billions of additional advertising flows through digital and streaming platforms. Ad-supported streaming outlets have boomed in popularity, with NBCUniversal’s launch of Peacock this year...
The company aims to start rolling out the new setup, called Nielsen One, by the end of 2022 and then make it the dominant currency by fall 2024. In a press release, Nielsen said the goal is to offer stakeholders in ad-supported media “a single, deduplicated view of their audiences across all platforms and mediums.”
In order to make the shift official, though, Nielsen will need to get buy-in from programmers, tech companies and advertisers. In recent years, efforts to update the ratings systems have occasionally met with resistance.
At stake are the $60 billion spent by marketers on traditional television ads each year. Tens of billions of additional advertising flows through digital and streaming platforms. Ad-supported streaming outlets have boomed in popularity, with NBCUniversal’s launch of Peacock this year...
- 12/8/2020
- by Dade Hayes
- Deadline Film + TV
Nielsen Will Finally Combine Linear and Digital Viewing Into One Number – but It’ll Take a Few Years
Nielsen has finally announced plans to combine linear and digital viewing into one number. This, Nielsen expects, will become the new industry currency metric.
Nielsen One (we’ll stylize it for now) will launch in the fourth quarter of 2022. The “intention” is to “fully transition the industry to cross-media metrics” by the Fall 2024 TV season, according to the ratings currency company.
The new One product will measure every single ad on linear TV at the “sub-minute level” to key on on exact commercial time.
It’s a vital change. Nielsen has found that between March and August of this year, U.S. adults spent 11.1 trillion minutes watching linear TV, 2.8 million minutes streaming and 12.2 trillion minutes with digital.
“With Nielsen One, we are delivering a single, comparable metric for TV and digital that will provide premium video consumption across all platforms, services and devices. For media buyers and sellers, this means...
Nielsen One (we’ll stylize it for now) will launch in the fourth quarter of 2022. The “intention” is to “fully transition the industry to cross-media metrics” by the Fall 2024 TV season, according to the ratings currency company.
The new One product will measure every single ad on linear TV at the “sub-minute level” to key on on exact commercial time.
It’s a vital change. Nielsen has found that between March and August of this year, U.S. adults spent 11.1 trillion minutes watching linear TV, 2.8 million minutes streaming and 12.2 trillion minutes with digital.
“With Nielsen One, we are delivering a single, comparable metric for TV and digital that will provide premium video consumption across all platforms, services and devices. For media buyers and sellers, this means...
- 12/8/2020
- by Tony Maglio
- The Wrap
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