(Stock image via Pixabay, Graphic by The Desk)
Netflix has held discussions with a number of traditional television broadcasters to serve as its production partner for two Christmas Day football games, according to a report.
Executives have consulted with the Walt Disney Company’s ESPN, Paramount Global’s CBS and Comcast’s NBC about taking on production responsibilities for the two games, according to CNBC, who cited people familiar with the matter. CNBC shares common ownership with NBC, and frequently breaks news involving its parent company, Comcast.
Fox and CBS Sports have existing obligations to produce Sunday morning and afternoon games that will air before and after the Christmas Day games. Christmas falls on a Wednesday this year, and the logistics of producing one or both games for Netflix can be challenging, as the crews for both networks have to travel and set up for their own games.
ESPN is...
Netflix has held discussions with a number of traditional television broadcasters to serve as its production partner for two Christmas Day football games, according to a report.
Executives have consulted with the Walt Disney Company’s ESPN, Paramount Global’s CBS and Comcast’s NBC about taking on production responsibilities for the two games, according to CNBC, who cited people familiar with the matter. CNBC shares common ownership with NBC, and frequently breaks news involving its parent company, Comcast.
Fox and CBS Sports have existing obligations to produce Sunday morning and afternoon games that will air before and after the Christmas Day games. Christmas falls on a Wednesday this year, and the logistics of producing one or both games for Netflix can be challenging, as the crews for both networks have to travel and set up for their own games.
ESPN is...
- 6/14/2024
- by Matthew Keys
- The Desk
(Stock image via Pixabay, Graphic by The Desk)
Netflix made waves last week when the National Football League (NFL) affirmed the streaming service would play host to two Christmas Day football games during the upcoming season.
The agreement is the biggest sports rights deal to date for Netflix, a service that historically shirked “appointment television” and introduced the masses to the “binge” content consumption module where streamers could watch what they want, when they want, as much as they want.
Football is in a different category, one where fans have the best experience if they watch the event live. Its status as appointment television puts football in the same group as other live sports and events, which are favored among marketers who are trying to reach the biggest audience possible at the same time.
Netflix is reportedly paying as much as $75 million per Christmas Day game this year, and has...
Netflix made waves last week when the National Football League (NFL) affirmed the streaming service would play host to two Christmas Day football games during the upcoming season.
The agreement is the biggest sports rights deal to date for Netflix, a service that historically shirked “appointment television” and introduced the masses to the “binge” content consumption module where streamers could watch what they want, when they want, as much as they want.
Football is in a different category, one where fans have the best experience if they watch the event live. Its status as appointment television puts football in the same group as other live sports and events, which are favored among marketers who are trying to reach the biggest audience possible at the same time.
Netflix is reportedly paying as much as $75 million per Christmas Day game this year, and has...
- 5/20/2024
- by Matthew Keys
- The Desk
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