Executive vice president and general manager of Hertz's rental-car division during the 1970s and 1980s. It was his decision to employ
O.J. Simpson as a celebrity spokesperson to promote Hertz's rental car division in 1974. He remained a friend of Simpson throughout his life and was one of his few supporters during his 1995 murder trial. Ironically, he and Simpson were both natives of San Francisco and both died on the very same day - April 10, 2024.