New analysis from Gumball, ART19, and Signal Hill reveals host-read ads can share their effectiveness when they are targeted to other podcasts in an adjacent category or genre, outperforming a standard ‘Announcer Read’ on upper-funnel metrics (download study here). These ads are defined as ‘Talent Reads’ — ads voiced by talent from an existing podcast who are not featured in the specific podcast where the ad is being inserted. The study indicates that ‘Talent Reads’, with a 4-point absolute lift in purchase intent compared to the 1-point lift for ‘Announcer Reads’, are the most effective way to extend host influence and improve programmatic revenue in podcasting. Gumball will begin offering ‘Talent Reads’ in its ad platform in Q2 of 2024.
While programmatic revenue has grown considerably since 2021, it still only represents 11% of total revenue according to the Iab’s most recent revenue study, compared to nearly 90% in digital media more broadly. Gumball,...
While programmatic revenue has grown considerably since 2021, it still only represents 11% of total revenue according to the Iab’s most recent revenue study, compared to nearly 90% in digital media more broadly. Gumball,...
- 3/27/2024
- Podnews.net
San Francisco, July 19 (Ians) An ex-Google executive has predicted that artificial intelligence (AI)-powered sex robots would seem ‘alive’ and eliminate the need for a human partner in the bedroom. Mohammad “Mo” Gawdat, the former chief business officer of Google’s clandestine research-and-development arm X, stated that AI will usher in a “redesign of love and relationships” in which people will be unable to distinguish between real-life sexual encounters and those created artificially, reports New York Post.
In the “Impact Theory” podcast hosted by Tom Bilyeu on YouTube, Gawdat told humans will soon be able to simulate sex using virtual reality and augmented reality headsets like Apple’s Vision Pro or a Quest 3.
The headsets integrated with AI-powered bots will deceive people into thinking that the sex robot is real.
“Just think about all of the illusions that we’re now unable to decipher. But if we can convince...
In the “Impact Theory” podcast hosted by Tom Bilyeu on YouTube, Gawdat told humans will soon be able to simulate sex using virtual reality and augmented reality headsets like Apple’s Vision Pro or a Quest 3.
The headsets integrated with AI-powered bots will deceive people into thinking that the sex robot is real.
“Just think about all of the illusions that we’re now unable to decipher. But if we can convince...
- 7/19/2023
- by Agency News Desk
- GlamSham
Instagram has entered the next phase of its Nft rollout. Mark Zuckerberg announced on his personal Insta account that users in 100 countries can now share NFTs on their profiles. To facilitate this push into the crypto world, Instagram has announced partnerships with Web3-native companies like Coinbase and Dapper Labs.
During an interview with Tom Bilyeu, Zuckerberg discussed Meta's growing interest in digital collectibles. "I think a big part of what we need to do is really lean into all of the different ways that creators could make money," Zuckerberg said. "So some of that will be things like supporting commerce, part of that will be NFTs and ownership around that."
One of the blockchain assets that will be shared on Instagram will be based off Zuckerberg's own youth baseball card. See for yourself:
Visit Tubefilter for more great stories.
During an interview with Tom Bilyeu, Zuckerberg discussed Meta's growing interest in digital collectibles. "I think a big part of what we need to do is really lean into all of the different ways that creators could make money," Zuckerberg said. "So some of that will be things like supporting commerce, part of that will be NFTs and ownership around that."
One of the blockchain assets that will be shared on Instagram will be based off Zuckerberg's own youth baseball card. See for yourself:
Visit Tubefilter for more great stories.
- 8/4/2022
- by Sam Gutelle
- Tubefilter.com
Tom Bilyeu and Lisa Bilyeu, founders of Impact Theory Studios, have signed with A3 Artists Agency.
The duo inked a deal for overall representation, with a focus on scripted, unscripted, digital and live events businesses. Tom Bilyeu previously co-founded the protein bar brand Quest Nutrition, which was sold in 2019 for $1 billion.
After that exit, the Bilyeus’ follow-up venture Impact Theory Studios has so far earned over 600 million views of empowerment-focused unscripted, scripted and publishing content. “We have a very specific vision for how to positively impact the world by combining classic storytelling techniques with bleeding edge technology,...
The duo inked a deal for overall representation, with a focus on scripted, unscripted, digital and live events businesses. Tom Bilyeu previously co-founded the protein bar brand Quest Nutrition, which was sold in 2019 for $1 billion.
After that exit, the Bilyeus’ follow-up venture Impact Theory Studios has so far earned over 600 million views of empowerment-focused unscripted, scripted and publishing content. “We have a very specific vision for how to positively impact the world by combining classic storytelling techniques with bleeding edge technology,...
- 4/29/2021
- The Hollywood Reporter - Movie News
Tom Bilyeu and Lisa Bilyeu, founders of Impact Theory Studios, have signed with A3 Artists Agency.
The duo inked a deal for overall representation, with a focus on scripted, unscripted, digital and live events businesses. Tom Bilyeu previously co-founded the protein bar brand Quest Nutrition, which was sold in 2019 for $1 billion.
After that exit, the Bilyeus’ follow-up venture Impact Theory Studios has so far earned over 600 million views of empowerment-focused unscripted, scripted and publishing content. “We have a very specific vision for how to positively impact the world by combining classic storytelling techniques with bleeding edge technology,...
The duo inked a deal for overall representation, with a focus on scripted, unscripted, digital and live events businesses. Tom Bilyeu previously co-founded the protein bar brand Quest Nutrition, which was sold in 2019 for $1 billion.
After that exit, the Bilyeus’ follow-up venture Impact Theory Studios has so far earned over 600 million views of empowerment-focused unscripted, scripted and publishing content. “We have a very specific vision for how to positively impact the world by combining classic storytelling techniques with bleeding edge technology,...
- 4/29/2021
- The Hollywood Reporter - Film + TV
Exclusive: The long list of celebrities who have ventured into writing comic books includes quite a few music stars and it’s expanding at New York Comic Con this week as famed Dutch DJ and record producer Don Diablo introduces Hexagon, a new sci-fi series from Impact Theory.
Hexagon is an interstellar adventure that’s aimed at a Ya readership but also has a nostalgic aura with a premise that recalls The Last Starfighter and an epic sweep that evokes Star Wars. Diablo collaborated on the project with comics veteran Michael Moreci and the first issue will debut Friday during Day 2 of the New York Comic Con at Javits Center.
Below, Deadline has an exclusive first look at the three variant covers for the new project’s debut issue.
Hexagon is planned as a...
Hexagon is an interstellar adventure that’s aimed at a Ya readership but also has a nostalgic aura with a premise that recalls The Last Starfighter and an epic sweep that evokes Star Wars. Diablo collaborated on the project with comics veteran Michael Moreci and the first issue will debut Friday during Day 2 of the New York Comic Con at Javits Center.
Below, Deadline has an exclusive first look at the three variant covers for the new project’s debut issue.
Hexagon is planned as a...
- 9/30/2019
- by Geoff Boucher
- Deadline Film + TV
The City Summit & Gala founded by Ryan Long took place on the weekend of the Academy Awards at Universal Studios Hollywood during March 2-4 to raise critical funds to support the following nine beneficiary charities: Already Always Amazing, Bright Futures Foundation, Feed A Billion, Fulfilled Families, Firelife Foundation, Project Now, Conscious Capitalism, Child Liberation Foundation and My Life My Power.
The City Summit, held on Friday, March 2, and Saturday, March 3, was a world-class, socially conscious business acceleration experience. Each day of the City Summit kicked off with a red carpet in the morning featuring interview opportunities with the speakers, followed by speaking sessions from 8 a.m. to 5 p.m. The event’s moderator was best-selling author and speaker Greg Reid. The speakers included keynote Ashton Kutcher (actor, founder of Thorn Foundation and Grade A Investments) who spoke about his career, his personal life, his foundation Thorn and the importance of...
The City Summit, held on Friday, March 2, and Saturday, March 3, was a world-class, socially conscious business acceleration experience. Each day of the City Summit kicked off with a red carpet in the morning featuring interview opportunities with the speakers, followed by speaking sessions from 8 a.m. to 5 p.m. The event’s moderator was best-selling author and speaker Greg Reid. The speakers included keynote Ashton Kutcher (actor, founder of Thorn Foundation and Grade A Investments) who spoke about his career, his personal life, his foundation Thorn and the importance of...
- 3/15/2018
- Look to the Stars
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