Buenos Aires — Brazil is beginning to come back as Latin America’s production powerhouse. At Ventana Sur on Monday, representatives of key federal, state and city authorities as well as a leading producer outlined some of the directions the giant would like to take on its return.
That matters. The two words repeated most by the four panelists on a first-day round table at Ventana Sur, Overview Of the Brazilian Audiovisual Industry and Opportunities For Collaboration With São Paulo, were “international co-production.”
Brazil, for other Latin American powers and partners in Europe, can once more bring a lot to the table.
On May 11, the Paulo Gustavo Law, a post-pandemic recovery initiative, released R$2.8 billion ($571 million), for Brazil’s audiovisual sectors. That has now been delivered to Brazil’s 27 states and 5,000 cities, for them to use as they wish, whether in production and distribution incentives or creation of a local knowledge economy,...
That matters. The two words repeated most by the four panelists on a first-day round table at Ventana Sur, Overview Of the Brazilian Audiovisual Industry and Opportunities For Collaboration With São Paulo, were “international co-production.”
Brazil, for other Latin American powers and partners in Europe, can once more bring a lot to the table.
On May 11, the Paulo Gustavo Law, a post-pandemic recovery initiative, released R$2.8 billion ($571 million), for Brazil’s audiovisual sectors. That has now been delivered to Brazil’s 27 states and 5,000 cities, for them to use as they wish, whether in production and distribution incentives or creation of a local knowledge economy,...
- 11/28/2023
- by John Hopewell
- Variety Film + TV
Brazil’s on fire, and rapidly putting into place the policies that will rebuild its film and TV industries, which look set to transform it into the film-tv powerhouse of Latin America.
That cuts several ways.
Under Jair Bolsonaro, Brazilian president over 2019-2022, ApexBrasil, the Brazilian Trade and Investment Agency, saw its funding for Brazil’s audiovisual sector almost entirely nixed.
Often working together, promotion agency Cinema do Brasil, backed by Audiovisual Industry Syndicate of the State of São Paulo (Siesp), Projeto Paradiso, a philanthropic org focusing on new talent and project development, and Sp Cine, the energetic São Paulo City film commission, did an extraordinary job to support and promote Brazilian filmmakers and companies’ presence at festivals, drawing on highly contained resources.
That was then. “When President Luiz Inácio Lula da Silva took office [on Jan. 1] and appointed new ApexBrasil head Jorge Viana, who is highly supportive of the creative industries,...
That cuts several ways.
Under Jair Bolsonaro, Brazilian president over 2019-2022, ApexBrasil, the Brazilian Trade and Investment Agency, saw its funding for Brazil’s audiovisual sector almost entirely nixed.
Often working together, promotion agency Cinema do Brasil, backed by Audiovisual Industry Syndicate of the State of São Paulo (Siesp), Projeto Paradiso, a philanthropic org focusing on new talent and project development, and Sp Cine, the energetic São Paulo City film commission, did an extraordinary job to support and promote Brazilian filmmakers and companies’ presence at festivals, drawing on highly contained resources.
That was then. “When President Luiz Inácio Lula da Silva took office [on Jan. 1] and appointed new ApexBrasil head Jorge Viana, who is highly supportive of the creative industries,...
- 5/25/2023
- by John Hopewell
- Variety Film + TV
Exclusive: The plight of ‘Confederados’ who left the U.S. for Brazil after the American Civil War will provide the backdrop to Disney drama series Americana.
We’ve learned the streaming series, which is for Disney’s Star+ in Brazil, is shooting in São Paulo with a cast including Den of Thieves and American Violence actor Kaiwi Lyman. São Paolo production house CineFilm is making the show based on scripts from Maurilio Martins and Manuel Moruzzi. Two six-episode seasons have been ordered ahead of a 2024 launch date.
Brazilian actors Caco Ciocler, Andre Ramiro, Bruno Gissoni, Larissa Nunes, Zeze Motta, Thalma de Freitas, David Júnior, Maria Luiza Mendonça, Luciano Quirino, Zahy Tentehar, Lucila Gandolfo, Diego Leske, Arthur Garbe and Ditte Marie le-Fèvreare also part of an ensemble cast.
The series is set in Americana, a municipality in the state of São Paulo, during the late 19th century and follows the Confederates who left the U.
We’ve learned the streaming series, which is for Disney’s Star+ in Brazil, is shooting in São Paulo with a cast including Den of Thieves and American Violence actor Kaiwi Lyman. São Paolo production house CineFilm is making the show based on scripts from Maurilio Martins and Manuel Moruzzi. Two six-episode seasons have been ordered ahead of a 2024 launch date.
Brazilian actors Caco Ciocler, Andre Ramiro, Bruno Gissoni, Larissa Nunes, Zeze Motta, Thalma de Freitas, David Júnior, Maria Luiza Mendonça, Luciano Quirino, Zahy Tentehar, Lucila Gandolfo, Diego Leske, Arthur Garbe and Ditte Marie le-Fèvreare also part of an ensemble cast.
The series is set in Americana, a municipality in the state of São Paulo, during the late 19th century and follows the Confederates who left the U.
- 5/25/2023
- by Jesse Whittock
- Deadline Film + TV
Rio de Janeiro city authorities are looking to increase Rio’s cash rebate for international shoots launched last October by city org RioFilme with a 35% deduction rate on expenditure and R$15 million ($3.0 million) in total funding.
“We have on the table a proposal to double that,” Marcelo Calero, Rio de Janeiro city secretary of culture told Variety at Cannes. That 100% hike would be subject to the “approval chain that we have to follow at the city hall,” he added.
A decision may be made by June when RioFilme is set to issue the call for applications for a second year of the cash rebate.
An increase would build on a first year of operations which Calero rated a “tremendous success,” he said, noting a specific increase in both the number of shoots in Rio and days spent filming there.
Total shoot days last year in Rio stood at above 7,000, which...
“We have on the table a proposal to double that,” Marcelo Calero, Rio de Janeiro city secretary of culture told Variety at Cannes. That 100% hike would be subject to the “approval chain that we have to follow at the city hall,” he added.
A decision may be made by June when RioFilme is set to issue the call for applications for a second year of the cash rebate.
An increase would build on a first year of operations which Calero rated a “tremendous success,” he said, noting a specific increase in both the number of shoots in Rio and days spent filming there.
Total shoot days last year in Rio stood at above 7,000, which...
- 5/21/2023
- by John Hopewell
- Variety Film + TV
Brazil is back.
Brazilian President’s Lula Inácio Lula da Silva’s new government, which took office on Jan. 1, looks set to invest just under $1 billion in 2023 into the country’s audiovisual sector.
It’s one of the biggest upticks in government film and TV aid in history, and comes after Lula predecessor Jair Bolsonaro slowed state aid to a glacial pace. The new financial injection should turn Brazil into the film and TV powerhouse of Latin America.
Brazilian audiovisual secretary Joelma Gonzaga told Variety that regulation of global streaming services operating in Brazil, which foreseeably will introduce quotas for Netflix, Amazon’s Prime Video and other players, is also on Lula’s government agenda.
Possible steamer investment quotas represent “an urgent question that is a priority for the country’s audiovisual industry: Brazil needs to regulate VOD . Platforms must invest in audiovisual production, and Brazil needs to have control of this intellectual property,...
Brazilian President’s Lula Inácio Lula da Silva’s new government, which took office on Jan. 1, looks set to invest just under $1 billion in 2023 into the country’s audiovisual sector.
It’s one of the biggest upticks in government film and TV aid in history, and comes after Lula predecessor Jair Bolsonaro slowed state aid to a glacial pace. The new financial injection should turn Brazil into the film and TV powerhouse of Latin America.
Brazilian audiovisual secretary Joelma Gonzaga told Variety that regulation of global streaming services operating in Brazil, which foreseeably will introduce quotas for Netflix, Amazon’s Prime Video and other players, is also on Lula’s government agenda.
Possible steamer investment quotas represent “an urgent question that is a priority for the country’s audiovisual industry: Brazil needs to regulate VOD . Platforms must invest in audiovisual production, and Brazil needs to have control of this intellectual property,...
- 5/18/2023
- by John Hopewell
- Variety Film + TV
Projeto Paradiso, operated by the Olga Rabinovich Institute, has renewed its partnership with Buenos Aires’ Ventana Sur, backed by Cannes Festival and Film Market and Argentina’s Incaa film-tv agency.
The move is one of several unveiled at Cannes Marché du Film, as go-ahead orgs in Brazil continue to attempt to stem the ravages of three years of President Jair Bolsonaro’s state incentive slow down as well as map out institutional backing for an industry in what is hoped to be a post-Bolsonaro age after October’s general elections. Some of the new initiatives:
Projeto Paradiso Broadens Its Alliance With Ventana Sur
The Projeto Paradiso-Ventana Sur alliance cuts two ways. For the second year running, the Brazilian philanthropic org will hand out a Paradiso Wip Award, worth 10,000 in last-money-in to the best Brazilian fiction project in post-production at Ventana Sur, Latin America’s biggest film-tv event.
Launched in 2021, the...
The move is one of several unveiled at Cannes Marché du Film, as go-ahead orgs in Brazil continue to attempt to stem the ravages of three years of President Jair Bolsonaro’s state incentive slow down as well as map out institutional backing for an industry in what is hoped to be a post-Bolsonaro age after October’s general elections. Some of the new initiatives:
Projeto Paradiso Broadens Its Alliance With Ventana Sur
The Projeto Paradiso-Ventana Sur alliance cuts two ways. For the second year running, the Brazilian philanthropic org will hand out a Paradiso Wip Award, worth 10,000 in last-money-in to the best Brazilian fiction project in post-production at Ventana Sur, Latin America’s biggest film-tv event.
Launched in 2021, the...
- 5/30/2022
- by John Hopewell
- Variety Film + TV
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