As omicron begins to fade, and Americans shake off the coronavirus winter blues, advertisers are returning to the Super Bowl with big, bold campaigns. This year’s soundtrack veers from 2021’s tonal themes — muted, soulful or comforting — offering uplifting, and even humorous, usages.
For this weekend’s Super Bowl Lvi, some advertisers chose iconic songs for their instant recognition factor, or for their irony, or because the tune aligned well with the products they’re selling. But most music publishers agree that this year marked a return to normal in the space, with more upbeat songs requested by brands as the nation seeks to turn the page on a waning pandemic.
“Brands are back spending on music to enhance their commercials and pricing was very healthy this year — up from prior years,” says Brian Monaco, president and global chief marketing officer at Sony Music Publishing. “The majority of our licenses [this year] were for catalog,...
For this weekend’s Super Bowl Lvi, some advertisers chose iconic songs for their instant recognition factor, or for their irony, or because the tune aligned well with the products they’re selling. But most music publishers agree that this year marked a return to normal in the space, with more upbeat songs requested by brands as the nation seeks to turn the page on a waning pandemic.
“Brands are back spending on music to enhance their commercials and pricing was very healthy this year — up from prior years,” says Brian Monaco, president and global chief marketing officer at Sony Music Publishing. “The majority of our licenses [this year] were for catalog,...
- 2/11/2022
- by Charlie Amter
- Variety Film + TV
As expected, Bruce Springsteen’s rumored Jeep commercial was the big highlight of this year’s Super Bowl ad haul, with The Boss making his first-ever appearance in a commercial. His music, however, remains an advertising holdout, as Springsteen opted to compose an original score for the two-minute spot with frequent collaborator Ron Aniello rather than license one of his hits.
Still, Olivier Francois, chief marketing officer for Jeep’s parent company Stellantis, was thrilled to finally team up with his white whale of all celebrity cameos. “It took me ten years to get him in, but once he was in, he was all in,” he told Variety’s Brian Steinberg over the weekend.
Those looking for Sunday-night surprises had to make do with previously unannounced cameos by Drake (State Farm) and Gwen Stefani, Blake Shelton & Adam Levine (T-Mobile), as the vast majority of this year’s ads premiered several...
Still, Olivier Francois, chief marketing officer for Jeep’s parent company Stellantis, was thrilled to finally team up with his white whale of all celebrity cameos. “It took me ten years to get him in, but once he was in, he was all in,” he told Variety’s Brian Steinberg over the weekend.
Those looking for Sunday-night surprises had to make do with previously unannounced cameos by Drake (State Farm) and Gwen Stefani, Blake Shelton & Adam Levine (T-Mobile), as the vast majority of this year’s ads premiered several...
- 2/8/2021
- by Andrew Hampp
- Variety Film + TV
Patricia Joseph joined Primary Wave Entertainment as vice president of creative synch, the company announced this week. She will be based in New York and report to senior vice president of creative/head of synch Marty Silverstone.
“I’m very excited that Patricia has joined the Primary Wave team, Silverstone said. “Her experience and relationships in all corners of the sync community will be very valuable as Primary Wave continues to grow.”
Joseph was head of synch at Crush Music, providing creative services and strategic marketing and licensing for artists like Sia, Lorde, Green Day, Panic! At The Disco, Fall Out Boy, Train, Weezer and others. Prior to that role, she worked as a music supervisor on films and ran the synch division at Razor & Tie Records. She created the soundtrack and licensing division at Tvt Records, where she worked with artists and projects including Pitbull, Lil Jon, Nine Inch Nails and others.
“I’m very excited that Patricia has joined the Primary Wave team, Silverstone said. “Her experience and relationships in all corners of the sync community will be very valuable as Primary Wave continues to grow.”
Joseph was head of synch at Crush Music, providing creative services and strategic marketing and licensing for artists like Sia, Lorde, Green Day, Panic! At The Disco, Fall Out Boy, Train, Weezer and others. Prior to that role, she worked as a music supervisor on films and ran the synch division at Razor & Tie Records. She created the soundtrack and licensing division at Tvt Records, where she worked with artists and projects including Pitbull, Lil Jon, Nine Inch Nails and others.
- 10/5/2018
- by Variety Staff
- Variety Film + TV
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