Gopi Prasannaa(I)
- Additional Crew
- Production Designer
- Animation Department
Gopi Prasannaa is a publicity designer well known for his work in South Indian cinema. He has worked in the fields of programming, gaming, advertising and branding. He now works in the film industry, designing promotional content for movies. The National award-winning film, Aaranya Kaandam was his first project. Since then, he has worked on over 40 films. He has emphasized on the present day importance and relevance of publicity design on numerous occasions. "Publicity design as a vertical gained more prominence in today's multiplex era. The promotions of a film start the minute its first poster is released. Thanks to multiplexes and social media, film posters are getting a lot of attention and, therefore, there's tremendous pressure to deliver something unique."
Critics have often remarked that his poster content always has a direct relation to the storyline, theme and tone of the movie. There are also many subtle references to the film that fans enjoy decoding which has become a trademark of his work. All the posters released for a film also share commonalities in their style. "For OK Kanmani, the first poster had a painting finish and that was a design that we had to continue for all the posters of the film. Likewise, we used the collage style to create the first look of Vijay's Kaththi, and it had to be suitable to be adapted to other mediums as well."
Some films for which he has worked on the publicity design for are- Yeman, OK Kanmani, Kaatru Veliyidai, Vikram Vedha, Dhruva Natchathira, Mersal, Raja Rani, Kaththi, Vivegam, Paradesi, Sarkar, etc. The publicity designs of upcoming films such as Super Deluxe, Sivakarthikeyan's science-fiction film and Suriya's next, untitled project with Sudha Kongara are also to his name.
Critics have often remarked that his poster content always has a direct relation to the storyline, theme and tone of the movie. There are also many subtle references to the film that fans enjoy decoding which has become a trademark of his work. All the posters released for a film also share commonalities in their style. "For OK Kanmani, the first poster had a painting finish and that was a design that we had to continue for all the posters of the film. Likewise, we used the collage style to create the first look of Vijay's Kaththi, and it had to be suitable to be adapted to other mediums as well."
Some films for which he has worked on the publicity design for are- Yeman, OK Kanmani, Kaatru Veliyidai, Vikram Vedha, Dhruva Natchathira, Mersal, Raja Rani, Kaththi, Vivegam, Paradesi, Sarkar, etc. The publicity designs of upcoming films such as Super Deluxe, Sivakarthikeyan's science-fiction film and Suriya's next, untitled project with Sudha Kongara are also to his name.