Viacom is getting into business with Pocket.watch, leading a $15 million Series B funding round in the kids’ entertainment startup and the two companies setting a commercial partnership for content and advertising.
Under their commercial agreement, Viacom and Pocket.watch will develop and produce long- and short-form content and identify future kid creators and talent for digital and TV. In addition, Viacom will become the exclusive third-party agent for ad sales on Pocket.watch’s YouTube and creator footprint, which the media plans to package Nickelodeon inventory.
Pocket.watch and Viacom have already engaged in a variety of content initiatives together including developing “Skoogle,” the sketch-comedy show created by and starring Keenan Thompson for Nickelodeon, while Paramount Players (headed by Brian Robbins) has bought a pitch from Pocket.watch for a feature film currently titled “The Unboxing Movie.”
“It became clear there were areas of alignment between the two companies,...
Under their commercial agreement, Viacom and Pocket.watch will develop and produce long- and short-form content and identify future kid creators and talent for digital and TV. In addition, Viacom will become the exclusive third-party agent for ad sales on Pocket.watch’s YouTube and creator footprint, which the media plans to package Nickelodeon inventory.
Pocket.watch and Viacom have already engaged in a variety of content initiatives together including developing “Skoogle,” the sketch-comedy show created by and starring Keenan Thompson for Nickelodeon, while Paramount Players (headed by Brian Robbins) has bought a pitch from Pocket.watch for a feature film currently titled “The Unboxing Movie.”
“It became clear there were areas of alignment between the two companies,...
- 7/18/2018
- by Todd Spangler
- Variety Film + TV
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