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Exclusive: Despite the severe ratcheting down of movie theaters during the pandemic in recent weeks, Universal is standing strong with a robust global promotional campaign behind its DreamWorks Animation sequel The Croods: A New Age which opens today at 2,211 theaters.
While the marketing spend on domestic wide releases has been in the single-digit range recently, especially with cinemas in ad hubs like New York City and Los Angeles still closed, iSpot reports that Universal has spent around $26.5 million on Croods: A New Age TV spots to date. The depressed ticket sales we’ve seen lately stem from the low amounts of money distributors are expending to promote their films. Hopefully exhibition and the overall domestic box office will reap the upside of Uni’s financial commitment to P&a this weekend.
At this early point in time, it looks as though Croods: A New Age is poised to make $1.8M...
While the marketing spend on domestic wide releases has been in the single-digit range recently, especially with cinemas in ad hubs like New York City and Los Angeles still closed, iSpot reports that Universal has spent around $26.5 million on Croods: A New Age TV spots to date. The depressed ticket sales we’ve seen lately stem from the low amounts of money distributors are expending to promote their films. Hopefully exhibition and the overall domestic box office will reap the upside of Uni’s financial commitment to P&a this weekend.
At this early point in time, it looks as though Croods: A New Age is poised to make $1.8M...
- 11/25/2020
- by Anthony D'Alessandro
- Deadline Film + TV
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