Banijay Group has launched Little Wonder, a shingle for unscripted fare to be headed by creative director Claire Morrison, who joins the new operation from ITV Studios production business Potato. Little Wonder will sit within one of Banijay’s existing U.K.-based producers, 7 Wonder, under CEO Alexandra Fraser. The new banner will work up factual, popular factual, fact-ent, and reality TV shows.
Banijay bought London- and Birmingham-based 7 Wonder earlier this year. It was previously backed by Australian broadcaster Seven, and it is now building its profile further with the Little Wonder offshoot.
“With a focus on popular factual outside of 7 Wonder’s traditional output, the new brand is set to complement the business’ slate, diversify its programming and take the label to even greater success and growth,” said Peter Langenberg, COO of Banijay Group.
Morrison was head of development at ITV’s Potato, working on shows including “Bear Grylls Survival School.
Banijay bought London- and Birmingham-based 7 Wonder earlier this year. It was previously backed by Australian broadcaster Seven, and it is now building its profile further with the Little Wonder offshoot.
“With a focus on popular factual outside of 7 Wonder’s traditional output, the new brand is set to complement the business’ slate, diversify its programming and take the label to even greater success and growth,” said Peter Langenberg, COO of Banijay Group.
Morrison was head of development at ITV’s Potato, working on shows including “Bear Grylls Survival School.
- 7/31/2018
- by Stewart Clarke
- Variety Film + TV
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