Warner Bros. Discovery has appointed entertainment creative advertising and marketing specialist, Once Upon a Time, and brand consultancy and creative agency, BigSmall, for the European launch of streamer Max.
Max will rollout in 22 countries across the Nordics, Iberia, Central and Eastern Europe on May 21, followed by France, Poland, the Netherlands and Belgium on June 11. The standalone streaming service will bring together content from HBO Max, Discovery and Eurosport.
Once Upon a Time and BigSmall will be jointly responsible for delivering creative assets into 22 European markets across the Nordics, Iberia, Benelux and Central and Eastern Europe. The campaign will be fully integrated, ranging from anthem TV and cinema creative to promotional content-driven spots, out-of-home, audio, digital and social.
Elana Loewenthal, VP brand and content marketing, Emea, for Max, said: “For this launch we wanted to deliver quality at scale, whilst unlocking the evocative power of our content. With Once Upon a...
Max will rollout in 22 countries across the Nordics, Iberia, Central and Eastern Europe on May 21, followed by France, Poland, the Netherlands and Belgium on June 11. The standalone streaming service will bring together content from HBO Max, Discovery and Eurosport.
Once Upon a Time and BigSmall will be jointly responsible for delivering creative assets into 22 European markets across the Nordics, Iberia, Benelux and Central and Eastern Europe. The campaign will be fully integrated, ranging from anthem TV and cinema creative to promotional content-driven spots, out-of-home, audio, digital and social.
Elana Loewenthal, VP brand and content marketing, Emea, for Max, said: “For this launch we wanted to deliver quality at scale, whilst unlocking the evocative power of our content. With Once Upon a...
- 5/10/2024
- by Naman Ramachandran
- Variety Film + TV
At a time when networks are loudly hunting for the next “second-screen series” (meaning a show you watch while you scroll on your phone), “Diarra from Detroit” is a bracing blast from the not-so-distant past when TV wasn’t just background noise.
“For me, TV can be a really sacred time,” series creator/showrunner/star Diarra Kilpatrick told IndieWire. “TV watching time can be like a really sweet and sacred time. And so I did want to make something where each episode felt like a full meal. That was intentional from the very beginning. You know when you have half of a piece of key lime pie left in the refrigerator and all day, you’re like, ‘Oh my God, I’m going to go home and eat the other half of that key lime pie with some peppermint tea’? It gets you through the day, you know? And I really like that about television,...
“For me, TV can be a really sacred time,” series creator/showrunner/star Diarra Kilpatrick told IndieWire. “TV watching time can be like a really sweet and sacred time. And so I did want to make something where each episode felt like a full meal. That was intentional from the very beginning. You know when you have half of a piece of key lime pie left in the refrigerator and all day, you’re like, ‘Oh my God, I’m going to go home and eat the other half of that key lime pie with some peppermint tea’? It gets you through the day, you know? And I really like that about television,...
- 4/11/2024
- by Mark Peikert
- Indiewire
Feature-length doc follows five spoken word teen poets.
Motion Picture Exchange (Mpx) has acquired worldwide sales rights to the documentary Our Words Collide featuring Rosario Dawson as executive producer for EFM.
Jordan W. Barrow and Matt Edwards co-directed the film about five spoken word teen poets as they navigate their final year at high school and deal with issues ranging from identity to mental health issues.
Our Words Collide highlights the poets of the Get Lit programme, a non-profit organisation in Los Angeles which uses the art form to educate and empower young people.
The film premiered at Santa Barbara...
Motion Picture Exchange (Mpx) has acquired worldwide sales rights to the documentary Our Words Collide featuring Rosario Dawson as executive producer for EFM.
Jordan W. Barrow and Matt Edwards co-directed the film about five spoken word teen poets as they navigate their final year at high school and deal with issues ranging from identity to mental health issues.
Our Words Collide highlights the poets of the Get Lit programme, a non-profit organisation in Los Angeles which uses the art form to educate and empower young people.
The film premiered at Santa Barbara...
- 2/14/2023
- by Jeremy Kay
- ScreenDaily
Feature-length doc follows five spoken word teen poets.
Motion Picture Exchange (Mpx) has acquired worldwide sales rights to the documentary Our Words Collide featuring Rosario Dawson as executive producer for EFM.
Jordan W. Barrow and Matt Edwards co-directed the film about five spoken word teen poets as they navigate their final year at high school and deal with issues ranging from identity to mental health issues.
Our Worlds Collide highlights the poets of the Get Lit programme, a non-profit organisation in Los Angeles which uses the art form to educate and empower young people.
The film premiered at Santa Barbara...
Motion Picture Exchange (Mpx) has acquired worldwide sales rights to the documentary Our Words Collide featuring Rosario Dawson as executive producer for EFM.
Jordan W. Barrow and Matt Edwards co-directed the film about five spoken word teen poets as they navigate their final year at high school and deal with issues ranging from identity to mental health issues.
Our Worlds Collide highlights the poets of the Get Lit programme, a non-profit organisation in Los Angeles which uses the art form to educate and empower young people.
The film premiered at Santa Barbara...
- 2/14/2023
- by Jeremy Kay
- ScreenDaily
Feature-length doc follows five spoken word teen poets.
Motion Picture Exchange (Mpx) has acquired worldwide sales rights to the documentary Our Words Collide featuring Rosario Dawson as executive producer for EFM.
Jordan W. Barrow and Matt Edwards co-directed the film about five spoken word teen poets as they navigate their final year at high school and deal with issues ranging from identity to mental health issues.
Our Worlds Collide highlights the poets of the Get Lit programme, a non-profit organisation in Los Angeles which uses the art form to educate and empower young people.
The film premiered at Santa Barbara...
Motion Picture Exchange (Mpx) has acquired worldwide sales rights to the documentary Our Words Collide featuring Rosario Dawson as executive producer for EFM.
Jordan W. Barrow and Matt Edwards co-directed the film about five spoken word teen poets as they navigate their final year at high school and deal with issues ranging from identity to mental health issues.
Our Worlds Collide highlights the poets of the Get Lit programme, a non-profit organisation in Los Angeles which uses the art form to educate and empower young people.
The film premiered at Santa Barbara...
- 2/14/2023
- by Jeremy Kay
- ScreenDaily
The Santa Barbara Film Festival on Thursday revealed the lineup for its 37th edition, which is set to run March 2-12 in-person in its customary spot in the heat of Oscar season.
The festival will kick off with The Phantom of the Open, the Sony Pictures Classics comedy directed by Craig Roberts and starring Mark Rylance in the true story of Maurice Fitcroft, who entered the 1976 British Open despite never having played a round of golf before. Sally Hawkins and Rhys Ifans also star in the BBC Films pic.
The documentary Dionne Warwick: Don’t Make Me Over is the closing-night film, with Warwick set to be in attendance.
Overall, the festival in the beach city just north of Los Angeles will present 48 world premieres and 95 U.S. premieres from 54 countries, with a lineup that features films from directors Neil Labute, Ramin Bahrani, François Ozon, Eva Husson and more.
Also...
The festival will kick off with The Phantom of the Open, the Sony Pictures Classics comedy directed by Craig Roberts and starring Mark Rylance in the true story of Maurice Fitcroft, who entered the 1976 British Open despite never having played a round of golf before. Sally Hawkins and Rhys Ifans also star in the BBC Films pic.
The documentary Dionne Warwick: Don’t Make Me Over is the closing-night film, with Warwick set to be in attendance.
Overall, the festival in the beach city just north of Los Angeles will present 48 world premieres and 95 U.S. premieres from 54 countries, with a lineup that features films from directors Neil Labute, Ramin Bahrani, François Ozon, Eva Husson and more.
Also...
- 2/10/2022
- by Patrick Hipes
- Deadline Film + TV
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