Even Super Bowl advertisers need a little help these days.
When the snack giant Frito-Lay shows up in the commercial breaks of Super Bowl Lvii this Sunday, it will do so with some guest stars in tow. The PepsiCo-owned company enlisted actors Bryan Cranston, Aaron Paul, and Raymond Cruz to reprise their characters Walter White, Jesse Pinkman and Tuco Salamanca from the popular series “Breaking Bad,” all in the name of selling the popped-corn snack Popcorners.
Some consumers may never have heard of this stuff, but chances are they’ll recognize the “Breaking Bad” trio.
And that, acknowledges Chris Bellinger, vice president of creative and digital at the snack maker, could present a challenge. His team is eager ”to make sure people don’t walk away saying, ‘That was an amazing ‘Breaking Bad’ commercial!’”
It’s a risk more advertisers in the Super Bowl seem willing to take. A...
When the snack giant Frito-Lay shows up in the commercial breaks of Super Bowl Lvii this Sunday, it will do so with some guest stars in tow. The PepsiCo-owned company enlisted actors Bryan Cranston, Aaron Paul, and Raymond Cruz to reprise their characters Walter White, Jesse Pinkman and Tuco Salamanca from the popular series “Breaking Bad,” all in the name of selling the popped-corn snack Popcorners.
Some consumers may never have heard of this stuff, but chances are they’ll recognize the “Breaking Bad” trio.
And that, acknowledges Chris Bellinger, vice president of creative and digital at the snack maker, could present a challenge. His team is eager ”to make sure people don’t walk away saying, ‘That was an amazing ‘Breaking Bad’ commercial!’”
It’s a risk more advertisers in the Super Bowl seem willing to take. A...
- 2/9/2023
- by Brian Steinberg
- Variety Film + TV
It’s that time of the year again: the big game is upon us. The Super Bowl is a yearly tradition in most American households, and it unites families and friends for a variety of reasons. For football purists, seeing who holds the Lombardi trophy at the end is the most important part of the evening. Others are just waiting for the halftime show to see their favorite musical act on stage. And then there are those who don’t want to miss a single one of the million dollar commercials that companies have put on air throughout the game.
The creativity used by marketing teams throughout the business world has led to some of the best ads of all time, and we want to focus on the commercials made especially for us TV fans. These are the eight best Super Bowl commercials of all time starring our favorite small screen legends!
The creativity used by marketing teams throughout the business world has led to some of the best ads of all time, and we want to focus on the commercials made especially for us TV fans. These are the eight best Super Bowl commercials of all time starring our favorite small screen legends!
- 2/5/2023
- by Alec Bojalad
- Den of Geek
“Knives Out” fans can soon get their Benoit Blanc on.
Hard seltzer White Claw has teamed up with Netflix to devise a limited-edition murder-mystery game that represents the latest in joint promotional ventures between the streaming giant and a major marketer.
The new game, “Crack the Claw,” is available for limited purchase, and comes with official rules, a moderator script and ten double-sided coasters that correspond with player roles, which include: moderator, vacationers, doctor, detective and murderer(s). Each can be paired with a White Claw.
“We are always looking at how we can create value for our consumers,” says John Shea, chief marketing officer of White Claw USA, in an interview. The game is “fun and engaging,” he says and executives hope it will stand out in an era when consumers resist traditional brand entreaties.
Madison Avenue is increasingly interested in hitching brands to popular streaming options. The caveat?...
Hard seltzer White Claw has teamed up with Netflix to devise a limited-edition murder-mystery game that represents the latest in joint promotional ventures between the streaming giant and a major marketer.
The new game, “Crack the Claw,” is available for limited purchase, and comes with official rules, a moderator script and ten double-sided coasters that correspond with player roles, which include: moderator, vacationers, doctor, detective and murderer(s). Each can be paired with a White Claw.
“We are always looking at how we can create value for our consumers,” says John Shea, chief marketing officer of White Claw USA, in an interview. The game is “fun and engaging,” he says and executives hope it will stand out in an era when consumers resist traditional brand entreaties.
Madison Avenue is increasingly interested in hitching brands to popular streaming options. The caveat?...
- 12/14/2022
- by Brian Steinberg
- Variety Film + TV
Netflix won’t run commercials in “The Witcher,” but it will team up with one of the world’s biggest marketers to create ads using themes and characters from the show.
As the streaming giant gets set to launch the second season of “The Witcher” this week, Procter & Gamble’s Old Spice will debut a commercial that gives the series’ characters the chance to consider whether deodorant might cure some of their ills. The video features actor David Broughton Davies, who played a role in the fourth episode of the show’s first season, as he leads a tavern full of peasants in song about the smelliness of the world in which “The Witcher” takes place.
“No one can run / No one can hide / From the perils of B.O.,” they chant during one scene from the video, which clocks in at 75 seconds. The companies intend to run the piece in front of movie audiences,...
As the streaming giant gets set to launch the second season of “The Witcher” this week, Procter & Gamble’s Old Spice will debut a commercial that gives the series’ characters the chance to consider whether deodorant might cure some of their ills. The video features actor David Broughton Davies, who played a role in the fourth episode of the show’s first season, as he leads a tavern full of peasants in song about the smelliness of the world in which “The Witcher” takes place.
“No one can run / No one can hide / From the perils of B.O.,” they chant during one scene from the video, which clocks in at 75 seconds. The companies intend to run the piece in front of movie audiences,...
- 12/16/2021
- by Brian Steinberg
- Variety Film + TV
Mike Myers and Dana Carvey may be rock heroes in the Wayne’s World universe, but they’re not the only party-starters to nab key roles in Super Bowl commercials this year. In the concert-less pandemic era, many artists are eager to strike brand deals — and several of them scored big spots in the ads that will air at halftime in one of the U.S.’s biggest annual television events. We’ll keep updating musical cameos from 2021’s throng as clips continue to arrive before Sunday’s highly anticipated game.
- 2/2/2021
- by Samantha Hissong
- Rollingstone.com
The outpouring of grief around Kobe Bryant’s death this weekend may be powerful enough to affect advertising plans around the Super Bowl.
Kraft Heinz, the large consumer packaged goods company, said Monday it would tamp down an edgy Big Game campaign built around its Planters nuts. In teaser commercials that debuted last week, Mr. Peanut, the beloved and monocled spokes-nut for Planters, was believed to be killed off in a bid to gain attention for an ad slated to run in this Sunday’s Super Bowl. In the vignette, the anthropomorphic legume falls to his death to save actors Matt Walsh and Wesley Snipes. Fox will broadcast the game between the San Francisco 49ers and the Kansas City Chiefs.
The Bryant tragedy has made the advertiser cautious. “Planters has paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this tragedy,...
Kraft Heinz, the large consumer packaged goods company, said Monday it would tamp down an edgy Big Game campaign built around its Planters nuts. In teaser commercials that debuted last week, Mr. Peanut, the beloved and monocled spokes-nut for Planters, was believed to be killed off in a bid to gain attention for an ad slated to run in this Sunday’s Super Bowl. In the vignette, the anthropomorphic legume falls to his death to save actors Matt Walsh and Wesley Snipes. Fox will broadcast the game between the San Francisco 49ers and the Kansas City Chiefs.
The Bryant tragedy has made the advertiser cautious. “Planters has paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this tragedy,...
- 1/27/2020
- by Brian Steinberg
- Variety Film + TV
Madison Avenue has long been able to stuff some $70 billion annually into TV commercials. Now the advertising industry is trying to figure out how much of that money it can put down on streaming video.
Streaming will account for 60% of all video viewing in 2020, compared with 56% in 2018, and is poised to account for 70% in 2024, according to a new report from Interpublic Group’s Magna media-research unit and Ipg Media Lab. The study projects that 11 million more over-the-top devices will be sold in 2020 than this year. The study suggests 2020 will serve as a moment when “streaming fully takes over linear TV as the dominant mode of video consumption for some audiences.” And it predicts consumers will quickly consolidate their trust in “a small number of brands” rather than an expanding array of new players.
That puts blue-chip advertisers like Procter & Gamble and PepsiCo in an intriguing bind. The new services...
Streaming will account for 60% of all video viewing in 2020, compared with 56% in 2018, and is poised to account for 70% in 2024, according to a new report from Interpublic Group’s Magna media-research unit and Ipg Media Lab. The study projects that 11 million more over-the-top devices will be sold in 2020 than this year. The study suggests 2020 will serve as a moment when “streaming fully takes over linear TV as the dominant mode of video consumption for some audiences.” And it predicts consumers will quickly consolidate their trust in “a small number of brands” rather than an expanding array of new players.
That puts blue-chip advertisers like Procter & Gamble and PepsiCo in an intriguing bind. The new services...
- 12/17/2019
- by Brian Steinberg
- Variety Film + TV
A rush of TV watchers to streaming video has prompted Coca-Cola to test an interesting pour.
Coca-Cola will bring New Coke back to market for a brief time, all part of a partnership with Netflix, which has featured Coke in its cult-favorite series “Stranger Things.” The third season of the series, set in 1985, will weave New Coke into select episodes, and so the streaming-video outlet approached the beverage giant about taking part in a promotion that will boost the return of the series as well as the company’s flagship drink.
The formula for New Coke has languished in the Atlanta vaults of The Coca-Cola Company for years, left to collect dust after an ill-fated launch in 1985. More than thirty years later, the company thinks consumers will clamor for the beverage they once declined to love.
“This is uncharted territory for us,” says Geoff Cottrill, senior vice president of strategic marketing for Coca-Cola North America,...
Coca-Cola will bring New Coke back to market for a brief time, all part of a partnership with Netflix, which has featured Coke in its cult-favorite series “Stranger Things.” The third season of the series, set in 1985, will weave New Coke into select episodes, and so the streaming-video outlet approached the beverage giant about taking part in a promotion that will boost the return of the series as well as the company’s flagship drink.
The formula for New Coke has languished in the Atlanta vaults of The Coca-Cola Company for years, left to collect dust after an ill-fated launch in 1985. More than thirty years later, the company thinks consumers will clamor for the beverage they once declined to love.
“This is uncharted territory for us,” says Geoff Cottrill, senior vice president of strategic marketing for Coca-Cola North America,...
- 5/21/2019
- by Brian Steinberg
- Variety Film + TV
The Bud Knight died so that his backer could gain a new round of publicity. And now he will live again for much the same reason.
Giant brewer Anheuser-Busch InBev will bring the colorful ad mascot back to life this weekend after allowing him to be killed off during the Super Bowl in a much-scrutinized commercial that helped promote Bud Light as well as the coming final season of HBO’s “Game of Thrones.”
The new commercial, slated to air during broadcast of the Ncaa Final Four this weekend, will show the character rising anew, no doubt putting to rest any fears that Anheuser would have to stop a months-long series of commercials featuring the knight defending the kooky residents of an unnamed medieval kingdom.
Orchestrating the demise of a popular advertising character is not the norm on Madison Avenue. In most instances, advertisers want to find ways to keep their famous figures relevant,...
Giant brewer Anheuser-Busch InBev will bring the colorful ad mascot back to life this weekend after allowing him to be killed off during the Super Bowl in a much-scrutinized commercial that helped promote Bud Light as well as the coming final season of HBO’s “Game of Thrones.”
The new commercial, slated to air during broadcast of the Ncaa Final Four this weekend, will show the character rising anew, no doubt putting to rest any fears that Anheuser would have to stop a months-long series of commercials featuring the knight defending the kooky residents of an unnamed medieval kingdom.
Orchestrating the demise of a popular advertising character is not the norm on Madison Avenue. In most instances, advertisers want to find ways to keep their famous figures relevant,...
- 4/5/2019
- by Brian Steinberg
- Variety Film + TV
In a different era, Budweiser and Bud Light never needed help during the Super Bowl.
So powerful was the beer’s owner, Aneheuser-Busch, that in 1992 its executives pressured CBS to run one of its commercials a second time because family scion August Busch III noticed a technical glitch while watching Super Bowl Xxvi from Florida, according to people familiar with the incident at the time. The company’s marketing executives once threw talking frogs or a bull terrier named Spuds McKenzie or even an animated football game between teams of beer bottles at viewers of the gridiron classic, always certain of rousing success.
In 2019, some of the company’s popular brands are being defined by outside forces.
Anheuser on Sunday night ran multiple commercials for its Bud Light that brought other brands into the picture. Three different commercials used valuable Super Bowl time – which cost between $5.1 million and $5.3 million for...
So powerful was the beer’s owner, Aneheuser-Busch, that in 1992 its executives pressured CBS to run one of its commercials a second time because family scion August Busch III noticed a technical glitch while watching Super Bowl Xxvi from Florida, according to people familiar with the incident at the time. The company’s marketing executives once threw talking frogs or a bull terrier named Spuds McKenzie or even an animated football game between teams of beer bottles at viewers of the gridiron classic, always certain of rousing success.
In 2019, some of the company’s popular brands are being defined by outside forces.
Anheuser on Sunday night ran multiple commercials for its Bud Light that brought other brands into the picture. Three different commercials used valuable Super Bowl time – which cost between $5.1 million and $5.3 million for...
- 2/4/2019
- by Brian Steinberg
- Variety Film + TV
When you play the game of thrones, you win or you die. Poor Bud Knight learned that fact the hard way during Bud Light and HBO's Super Bowl commercial on Feb. 3. During a surprise mashup between the brand's "Dilly Dilly" ad campaign, and the fan-favorite show Game of Thrones, Bud Knight met his untimely demise in a jousting tournament against the Mountain. To top it all off in good 'ole GoT fashion, a dragon finishes off the dramatic events by incinerating the whole competition.
Yep, it's fair to say we can't wait for this show to return. Our countdown 'til April 14 continues! Watch an extended version of the ad above, and ponder the question - what would you do for the throne?...
Yep, it's fair to say we can't wait for this show to return. Our countdown 'til April 14 continues! Watch an extended version of the ad above, and ponder the question - what would you do for the throne?...
- 2/4/2019
- by Karenna Meredith
- Popsugar.com
Bud Light vs. Game of Thrones? It's a battle we never knew we needed and now we're shook. During Sunday's Super Bowl game fans got a serious reminder that the end of Game of Thrones is coming and no one is safe...not even the Bud Knight! In one of the best commercials during the game, fans thought they were watching a Bud Light ad for the beer that fuels all medieval kings and their people, but what starts out as a fun jousting match fit for the "Dilly Dilly" crowd up ends is flames...which seems like it might be a warning for Got fans. As the Bud Knight unloads his beer and saddled up on his horse, things got dark fast. He was knocked off his horse courtesy of a...
- 2/4/2019
- E! Online
Winter is coming — actually it has arrived. Game of Thrones made an appearance at the Super Bowl with an unlikely character by the name of Bud Knight. He has a jousting match with The Mountain and it doesn’t turn out well.
As part of Bud Light’s “Dilly Dilly” commercials, the commercial spot starts off as a quirky Bud Light Super Bowl commercial. Fun, right? Well, before we get ahead of ourselves, the commercial takes a dark turn when Bud Knight is defeated by the Mountain (Hafþór Júlíus Björnsson) in a jousting match. And as the Mountain performs his eye-gouging finishing move on him, a dragon comes and lays a fiery waste on everyone at the jousting match. What an unlikely way to end a Bud Light commercial.defender of the “Dilly Dilly” kingdom in a jousting contest.
Building on the latest chapter of the medieval “Dilly Dilly” series,...
As part of Bud Light’s “Dilly Dilly” commercials, the commercial spot starts off as a quirky Bud Light Super Bowl commercial. Fun, right? Well, before we get ahead of ourselves, the commercial takes a dark turn when Bud Knight is defeated by the Mountain (Hafþór Júlíus Björnsson) in a jousting match. And as the Mountain performs his eye-gouging finishing move on him, a dragon comes and lays a fiery waste on everyone at the jousting match. What an unlikely way to end a Bud Light commercial.defender of the “Dilly Dilly” kingdom in a jousting contest.
Building on the latest chapter of the medieval “Dilly Dilly” series,...
- 2/4/2019
- by Dino-Ray Ramos
- Deadline Film + TV
One of the nation’s biggest spirits distributors intends to use the Kentucky Derby to advertise one of its popular bourbons without running much traditional advertising at all.
Rather than bombard viewers of NBC’s five-hour Saturday telecast of the famous horse race with traditional commercials, Brown-Forman intends to help the network fill time with in-show vignettes centered around its Woodford Reserve bourbon.
“Commercials are fine. When they are done right, they can get your message across,” says Mark Bacon, senior vice president and global brand director for Woodford Reserve. “When you have the ability to tell a story, I think you can get a deeper connection with folks.”
Column Commercial Break A continuing series about branded entertainment Read More
Many sports executives may look at Brown-Forman’s promotional work this weekend as part of the next chapter in mixing commercials with game-day content. With the National Football League continuing...
Rather than bombard viewers of NBC’s five-hour Saturday telecast of the famous horse race with traditional commercials, Brown-Forman intends to help the network fill time with in-show vignettes centered around its Woodford Reserve bourbon.
“Commercials are fine. When they are done right, they can get your message across,” says Mark Bacon, senior vice president and global brand director for Woodford Reserve. “When you have the ability to tell a story, I think you can get a deeper connection with folks.”
Column Commercial Break A continuing series about branded entertainment Read More
Many sports executives may look at Brown-Forman’s promotional work this weekend as part of the next chapter in mixing commercials with game-day content. With the National Football League continuing...
- 5/4/2018
- by Brian Steinberg
- Variety Film + TV
ESPN used its Thursday-night coverage of the NFL Draft to shine a light on an unorthodox candidate for gridiron stardom: the Bud Knight.
In a cutaway that looked more like a quick-hit player profile, ESPN ran what is known as a “two-box”or “double-box” screen that was really a commercial from Anheuser-Busch InBev. Host Trey Wingo told viewers his team of analysts would return after “a look at one of the most promising talents in this year’s draft class – from Bud Light.”
Viewers got all that and more. One box showed the Bud Knight, who made its first appearance during Bud Light Super Bowl ads earlier this year, trying on hats from the New York Jets and Baltimore Ravens. The other offered facts and stats on his faux college-football career. Did you know the character hails from Ye Olde University? Slayed five dragons this week? And “cuts through defenses...
In a cutaway that looked more like a quick-hit player profile, ESPN ran what is known as a “two-box”or “double-box” screen that was really a commercial from Anheuser-Busch InBev. Host Trey Wingo told viewers his team of analysts would return after “a look at one of the most promising talents in this year’s draft class – from Bud Light.”
Viewers got all that and more. One box showed the Bud Knight, who made its first appearance during Bud Light Super Bowl ads earlier this year, trying on hats from the New York Jets and Baltimore Ravens. The other offered facts and stats on his faux college-football career. Did you know the character hails from Ye Olde University? Slayed five dragons this week? And “cuts through defenses...
- 4/27/2018
- by Brian Steinberg
- Variety Film + TV
What do Game of Thrones‘ Peter Dinklage, Westworld‘s Anthony Hopkins and Stranger Things‘ David Harbour have in common? They all popped up in some of Sunday’s most memorable Super Bowl commercials.
Every year advertisers pony up big bucks to wave their wares in front of 100 million-plus viewers. Below, we have curated a list of ads that everyone will be talking about, for better or worse. They include a laugh-out-loud Dirty Dancing homage, a nightmarish M&Ms ad and an awe-inspiring story as presented by… a car manufacturer?
Read our quick take on 15 commercials — listed in no particular order...
Every year advertisers pony up big bucks to wave their wares in front of 100 million-plus viewers. Below, we have curated a list of ads that everyone will be talking about, for better or worse. They include a laugh-out-loud Dirty Dancing homage, a nightmarish M&Ms ad and an awe-inspiring story as presented by… a car manufacturer?
Read our quick take on 15 commercials — listed in no particular order...
- 2/5/2018
- TVLine.com
Meet The Bud Knight, the star of Bud Light’s Super Bowl commercial for 2018! With a battle raging in a valley and the king’s side getting slaughtered including by a dragon, The Bud Knight makes a grand entrance in a beam of light atop a hillock. Hopes are raised that all will be saved, but horse-riding savior has a different agenda — “do what must be done” and pick up a 24-pack in the convenience store over yonder. An arrow-strewn warrior peasant asks: “Hey, Bud Knight…aren’t you going to fight with us?” He replies: “Oh, er, a buddy of mine...read more...
- 2/4/2018
- by Julian Cheatle
- Monsters and Critics
The Super Bowl is an event far bigger than one day. Two weeks worth of hype separate the conference championships and the big game. Football fans descend on this year’s chosen city (Minneapolis, Mn) far earlier than Feb. 4. And then there are the commercials: Long gone are the days when ads were unveiled during the game, to be seen once and perhaps never again. Now there are teasers, early releases, and even secret campaigns that pretend to be for feature films instead of a million-dollar Super Bowl spot.
All this is to say that the experience of the Super Bowl is dictated by more than just what happens on the field, and for viewers at home, a lot of it comes down to those plentiful advertisements. So here they are, the best and worst commercials of 2018, collected, reviewed, and graded in order to help you relive the good moments...
All this is to say that the experience of the Super Bowl is dictated by more than just what happens on the field, and for viewers at home, a lot of it comes down to those plentiful advertisements. So here they are, the best and worst commercials of 2018, collected, reviewed, and graded in order to help you relive the good moments...
- 2/2/2018
- by Ben Travers, Liz Shannon Miller and Hanh Nguyen
- Indiewire
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