A long-anticipated milestone will finally be attained this year according to eMarketer: Digital ad spending is expected to outpace traditional ad spending beginning in 2019, with digital going on to comprise more than two-thirds of total media spending by 2023.
This year, total spending on digital ads will grow 19.1% to $129.34 billion, eMarketer predicts, a level nearly $20 billion higher than outlays on traditional platforms such as television. The dominant category within digital spending is mobile, which is expected to total $87 billion in 2019, more than two-thirds of the digital tally.
Many traditional ad categories remain in free-fall as technology and dollars shift. Telephone directories like the Yellow Pages, for example, will fall 19% this year, while print newspapers and magazines (excluding their online versions) will drop nearly 18%. Those projected declines, plus a year in TV that lacks broadly consequential political elections, or World Cup or Olympics telecasts, will lower traditional ad spending’s share in the U.
This year, total spending on digital ads will grow 19.1% to $129.34 billion, eMarketer predicts, a level nearly $20 billion higher than outlays on traditional platforms such as television. The dominant category within digital spending is mobile, which is expected to total $87 billion in 2019, more than two-thirds of the digital tally.
Many traditional ad categories remain in free-fall as technology and dollars shift. Telephone directories like the Yellow Pages, for example, will fall 19% this year, while print newspapers and magazines (excluding their online versions) will drop nearly 18%. Those projected declines, plus a year in TV that lacks broadly consequential political elections, or World Cup or Olympics telecasts, will lower traditional ad spending’s share in the U.
- 2/20/2019
- by Dade Hayes
- Deadline Film + TV
After Facebook released mixed third-quarter numbers, founder and CEO Mark Zuckerberg told Wall Street analysts the company’s efforts to shore up security on its namesake platform is an “arms race” that will last for at least another year.
Echoing comments he has made throughout a turbulent 2018 that has seen the company’s share price slide by more than 20%, Zuckerberg said the company is in the second year of a three-year process of improving security. News has been steady and bruising about the security vulnerabilities of Facebook on many fronts. Foreign powers have used it to throw elections; outside partners like Cambridge Analytica have misused consumer data; and straight-up hacks like the one that occurred a few weeks ago have further eroded trust.
Given its massive base — now up to 2.3 billion users a month and 1.5 billion a day — the scale of the fight will make it costly, Zuckerberg warned. “There...
Echoing comments he has made throughout a turbulent 2018 that has seen the company’s share price slide by more than 20%, Zuckerberg said the company is in the second year of a three-year process of improving security. News has been steady and bruising about the security vulnerabilities of Facebook on many fronts. Foreign powers have used it to throw elections; outside partners like Cambridge Analytica have misused consumer data; and straight-up hacks like the one that occurred a few weeks ago have further eroded trust.
Given its massive base — now up to 2.3 billion users a month and 1.5 billion a day — the scale of the fight will make it costly, Zuckerberg warned. “There...
- 10/30/2018
- by Dade Hayes
- Deadline Film + TV
Researcher eMarketer significantly lowered its projections for Snap’s ad revenue for this year and beyond, saying the platform’s reliance on an automated ad buying system is driving down prices.
eMarketer estimates Snap will generate $662.1 million in ad revenue in the U.S. this year — well below the $1.03 billion it had forecast. The researcher expects Snap won’t break the $1 billion revenue barrier until 2020.
The downgrade takes into account Snap’s transition in 2017 to an ad delivery system that heavily relies on programmatic buying. Snapchat’s U.S. ad revenue will increase 18.7% this year, but that marks a dramatic slowdown from from last year’s gains of 85.6%.
eMarketer expects growth to accelerate in 2019 and 2020, as the platform attracts more advertisers.
“While the transition to a self-serve format has increased the number of advertisers, it has also resulted in lower ad prices overall,” said eMarketer principal analyst Debra Aho Williamson.
eMarketer estimates Snap will generate $662.1 million in ad revenue in the U.S. this year — well below the $1.03 billion it had forecast. The researcher expects Snap won’t break the $1 billion revenue barrier until 2020.
The downgrade takes into account Snap’s transition in 2017 to an ad delivery system that heavily relies on programmatic buying. Snapchat’s U.S. ad revenue will increase 18.7% this year, but that marks a dramatic slowdown from from last year’s gains of 85.6%.
eMarketer expects growth to accelerate in 2019 and 2020, as the platform attracts more advertisers.
“While the transition to a self-serve format has increased the number of advertisers, it has also resulted in lower ad prices overall,” said eMarketer principal analyst Debra Aho Williamson.
- 9/25/2018
- by Dawn C. Chmielewski
- Deadline Film + TV
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