Forbes Magazine is taking its famous “30 Under 30” list to a whole different medium. The media company partnered with Los Angeles-based Velocity Global Group to create Under 30, a millenial-focused digital content channel. Under 30 will feature videos and related content focused on serving the younger Forbes consumers, many of whom are heavily involved in today’s innovative culture and economy. Velocity Global Group, who handles the intellectual property dealings of some of the world’s largest brands, will fund video productions for the Under 30 channel and distribute all the channel’s content across multiple platforms. “Forbes is the ideal partner. The company’s visionary leadership knows how to leverage its iconic brand equity to inspire entrepreneurs, innovators and business leaders,” commented Velocity Founder and CEO Joshua Pollack, in the release. “By creating an engaging brand, Under 30 can inform, entertain and engage Forbes’ influential audience… an audience that has a virtually endless appetite to consume high quality content.
- 10/22/2014
- by Bree Brouwer
- Tubefilter.com
Forbes Magazine and Velocity Global Group launched a new digital platform called Under 30 on Wednesday to coincide with the conclusion of Forbes Under 30 Summit in Philadelphia. Also read: Gisele Bundchen's $47 Million Tops Highest-Paid Models List The channel delivers millennial-focused programming to the magazine's many influential consumers. “Forbes is the ideal partner,” Velocity Founder and CEO Joshua Pollack said. “The company's visionary leadership knows how to leverage its iconic brand equity to inspire entrepreneurs, innovators and business leaders. By creating an engaging brand, Under 30 can inform, entertain and engage Forbes’ influential audience… an audience that has a virtually endless appetite...
- 10/22/2014
- by Ryan O'Connell
- The Wrap
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