The Sidemen have secured the funding they need to continue their international expansion. The London-based septet has inked a deal with U.K. firm Viewture, which will provide upfront financing in exchange for future advertising rights on Sidemen videos.
The deal is described as a “multi-million-pound” agreement that will supply the Sidemen with the capital their busy slate requires. Ksi, Miniminter, Zerkaa, Tbjzl, Behzinga, Vikkstar123, and Wroetoshaw have launched a fried chicken business, sponsored a local soccer club, and established a “ghost hotel,” all while maintaining their commitment to their fans. They continue to release a new YouTube video every Sunday for their 18.4 million subscribers.
Viewture, which has forged relationships with influencers over the past two years, funds creators through a forward-thinking model. Crudely put, its deals are similar to the catalog licensing pacts offered by companies like Spotter and Jellysmack. In addition to licensing old videos, the firm also...
The deal is described as a “multi-million-pound” agreement that will supply the Sidemen with the capital their busy slate requires. Ksi, Miniminter, Zerkaa, Tbjzl, Behzinga, Vikkstar123, and Wroetoshaw have launched a fried chicken business, sponsored a local soccer club, and established a “ghost hotel,” all while maintaining their commitment to their fans. They continue to release a new YouTube video every Sunday for their 18.4 million subscribers.
Viewture, which has forged relationships with influencers over the past two years, funds creators through a forward-thinking model. Crudely put, its deals are similar to the catalog licensing pacts offered by companies like Spotter and Jellysmack. In addition to licensing old videos, the firm also...
- 5/3/2023
- by Sam Gutelle
- Tubefilter.com
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