The rise of TikTok Shop is bringing an end to a related product. Starting on September 12, the digital storefronts brought to TikTok by third-party partner Shopify will be inaccessible, according to a recent update on TikTok’s Business Help Center.
Shopify brought its digital merch shops to TikTok after inking a 2021 agreement, which expanded a preexisting partnership between the two companies. The resulting “storefronts” facilitated direct-to-consumer sales for creators at a time when TikTok’s first-party ecommerce options were still lacking — especially in the United States.
TikTok’s Shopify partnership attracted high-profile users, including Kylie Jenner’s Kylie Cosmetics. But as TikTok expands its eponymous Shop in the West, it is pulling resources away from its Shopify integration.
“Here at TikTok, we are committed to building native, engaging, and entertaining shopping experiences that empower you to meaningfully engage with customers and grow your business,” reads the Help Center post. “As the retail industry changes rapidly,...
Shopify brought its digital merch shops to TikTok after inking a 2021 agreement, which expanded a preexisting partnership between the two companies. The resulting “storefronts” facilitated direct-to-consumer sales for creators at a time when TikTok’s first-party ecommerce options were still lacking — especially in the United States.
TikTok’s Shopify partnership attracted high-profile users, including Kylie Jenner’s Kylie Cosmetics. But as TikTok expands its eponymous Shop in the West, it is pulling resources away from its Shopify integration.
“Here at TikTok, we are committed to building native, engaging, and entertaining shopping experiences that empower you to meaningfully engage with customers and grow your business,” reads the Help Center post. “As the retail industry changes rapidly,...
- 8/23/2023
- by Sam Gutelle
- Tubefilter.com
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