From Thursday through Saturday last week, 775,000 fans crowded into downtown Detroit for the 2024 NFL draft, setting a new attendance record for the event in the process. Football took center stage, but music was very much along for the ride, as Detroit’s rock and hip-hop royalty rubbed elbows with its sports legends, in some cases literally. Detroit Lions superfan Eminem, who’s also been known to rap a bit, joined NFL Commissioner Roger Goodell onstage to open the draft on Thursday night, while Lions legend Barry Sanders hung out with Bob Seger and Big Sean,...
- 4/29/2024
- by Waiss Aramesh and Joel Hoard
- Rollingstone.com
Professional esports gamer Matthew “Nadeshot” has signed with WME and Range Media Partners in all areas.
The YouTube and Twitch star with the handle Nadeshot is also founder and owner of 100 Thieves, the gaming and lifestyle brand that aims to bridge the gap between the gaming world and mainstream culture.
WME and Range aims to launch Haag even wider for additional business and content creation opportunities. 100 Thieves as a brand already has competitive teams in various games, a streetwear line and content production across multiple platforms.
In particular, Haag and his gaming organization will look to expand a content business into areas like digital content, talent, film, television and podcasts. The brand earlier opened a 15,000-square-foot esports facility in Culver City, California.
Investors in 100 Thieves, which raised a $60 million Series C at a $460 million valuation, include Dan Gilbert, Drake and Scooter Braun. Haag was a pro Call of Duty...
The YouTube and Twitch star with the handle Nadeshot is also founder and owner of 100 Thieves, the gaming and lifestyle brand that aims to bridge the gap between the gaming world and mainstream culture.
WME and Range aims to launch Haag even wider for additional business and content creation opportunities. 100 Thieves as a brand already has competitive teams in various games, a streetwear line and content production across multiple platforms.
In particular, Haag and his gaming organization will look to expand a content business into areas like digital content, talent, film, television and podcasts. The brand earlier opened a 15,000-square-foot esports facility in Culver City, California.
Investors in 100 Thieves, which raised a $60 million Series C at a $460 million valuation, include Dan Gilbert, Drake and Scooter Braun. Haag was a pro Call of Duty...
- 2/21/2024
- by Etan Vlessing
- The Hollywood Reporter - Movie News
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