The music industry has long been the choking, gagging, barely surviving canary in the dank and dirty coal mine of entertainment's digital transformation.
The good news: the music business is kinda back! Admittedly, it took a decade for the choking and gagging to ease. Revenues from streaming services such as Spotify and Apple Music finally made up for all the money lost when people stopped buying physical copies of songs. Now streaming comprises 80% of the $9.8 billion business.
Along the way, though, the industry's near-death experience forced a lot of innovation and entrepreneurship, most particularly in so-called 360 deals between a label and the performers it signs.
Rather than just relying on a cut of those vanishing music sales, labels had to look more holistically at their performers' careers, investing in and profiting from such areas as touring, publishing, licensing, and merchandise. The name of such deals refers to 360 degrees, as in all-encompassing.
The good news: the music business is kinda back! Admittedly, it took a decade for the choking and gagging to ease. Revenues from streaming services such as Spotify and Apple Music finally made up for all the money lost when people stopped buying physical copies of songs. Now streaming comprises 80% of the $9.8 billion business.
Along the way, though, the industry's near-death experience forced a lot of innovation and entrepreneurship, most particularly in so-called 360 deals between a label and the performers it signs.
Rather than just relying on a cut of those vanishing music sales, labels had to look more holistically at their performers' careers, investing in and profiting from such areas as touring, publishing, licensing, and merchandise. The name of such deals refers to 360 degrees, as in all-encompassing.
- 9/17/2019
- by David Bloom
- Tubefilter.com
Online influencers have probably never been bigger, and gamer influencers are as big as they get, thanks to Twitch and titles such as Fortnite that have zoomed player-vloggers such as Ninja into the broader cultural conversation. Given all that buzz, you might expect a flood of games in the market from influencers of many kinds. But not yet.
First there was Kim Kardashian. Now there's Guava Juice.
Much it pains me to acknowledge, uber-influencer Kim Kardashian was way ahead of this game, so to speak. In 2014, Kim Kardashian: Hollywood debuted from Glu Mobile and scooped up a reported $200 million in gross revenues. Kardashian herself claimed a 45% slice of the revenues.
Given Kardashian’s omnipresence in certain sectors, perhaps it wasn’t a surprise to see her title thrive on mobile with an appeal to a broad audience. The real question is why there haven’t been more games, from other influencers,...
First there was Kim Kardashian. Now there's Guava Juice.
Much it pains me to acknowledge, uber-influencer Kim Kardashian was way ahead of this game, so to speak. In 2014, Kim Kardashian: Hollywood debuted from Glu Mobile and scooped up a reported $200 million in gross revenues. Kardashian herself claimed a 45% slice of the revenues.
Given Kardashian’s omnipresence in certain sectors, perhaps it wasn’t a surprise to see her title thrive on mobile with an appeal to a broad audience. The real question is why there haven’t been more games, from other influencers,...
- 5/24/2018
- by David Bloom
- Tubefilter.com
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